50 Cent Is Doing it Big
If there’s one thing 50 Cent knows, it is how to get to the bag. 50 has signed a new overall deal with Starz for a reported $150 million.
Curtis “50 Cent” Jackson, who stars in and exec produces the hit crime drama POWER, has signed a rich new overall deal with the premium cabler.
Under the four-year pact worth an estimated $150 million, 50 will continue to develop new scripted and unscripted projects exclusively for Starz through his G-Unit Film & Television, Inc., reports Variety.
The deal includes a three-series commitment with the party and the addition of a dedicated development executive accompanied by a discretionary fund for use in developing G-Unit projects in the future.
“When I sat down with Chris [Albrecht, Starz CEO] and walked him through my plans for G-Unit Film & Television going forward, he let me know I was essentially requesting the biggest deal in premium cable history,” Jackson said. “I am excited to announce that we’ve made that partnership between myself, G-Unit Film & Television and Starz/Lionsgate and we will continue our proven track record of breaking records and delivering unique content for audiences around the world … Get The Strap,” said 50.
Starz CEO Chris Albrecht added: “Both on screen and off, Curtis has proven that he can deliver content that our viewers want to watch. He is the real deal, and we have given him a real deal, with what I believe to be among the most significant deals to date for an Executive Producer in premium television. We’re pleased to expand our relationship and consider this the beginning of many new and exciting ventures to come.”
50 Cent and G-Unit already have two new projects in active development at Starz: the Big Meech inspired Black Mafia Family and Vanguard.