J. Cole says one of his biggest early songs could have changed his life too soon, and he is grateful Jay-Z did not rush him toward a radio breakthrough before he was ready.
J. Cole reflected on his early relationship with Jay-Z during an appearance on the No Bars Off podcast, recalling that he played “Wet Dreamz” for the rap mogul at their first meeting. The song would not arrive publicly until years later, a delay Cole now views as an important part of his development.
“I played ‘Wet Dreamz’ for Jay-Z [at] my first meeting for him,” Cole said, according to Complex. “In my mind, I’m like, ‘He had to have known what this was, right?’ I didn’t put it out until five years later… Thank God he didn’t go, ‘Oh my God, let’s take that to radio right now… He’s ready now.’”
Cole believes Jay-Z may have recognized that a promising record did not necessarily mean the young rapper was prepared for everything that could come with a major hit. “Whether he thought that song was ready or not, he probably knew, ‘He needs some more development.’ Thank God he thought that,” Cole said, crediting the restraint around his early career.
The North Carolina rapper signed with Roc Nation in his mid-20s and eventually released his debut album, Cole World: The Sideline Story, in 2011. “Wet Dreamz” later appeared on his 2014 album 2014 Forest Hills Drive before being pushed as a single in 2015, giving the record a very different context from the one it would have had if it had been released immediately after that first Jay-Z meeting.
Looking back, Cole said an explosive rise at 24 could have left him without the life experience or perspective needed to sustain his career. “Even when I signed to him at 24, if I’d have blew at 24, even with the material I had, I couldn’t have came back from that,” he said, adding that he had a deep stockpile of songs but believes early fame could have dramatically altered both his music and personal life.
The comments arrive while Cole is on The Fall-Off tour, where revisiting older material has given him another reason to think about the path those songs took. More than a decade after 2014 Forest Hills Drive, his story about “Wet Dreamz” frames patience and artist development as crucial pieces of the success that followed, rather than missed opportunities on the way up.
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