Los Angeles, CA — Drino (born Diamond Williams on November 5, 1996) is a powerhouse rap artist, entrepreneur, and cultural visionary who continues to redefine the West Coast music landscape. Known for his raw storytelling, high-energy delivery, and larger-than-life presence, Drino has emerged as one of the most dynamic and influential voices in contemporary hip-hop. From the streets of LA to the international spotlight, he is a trailblazer whose artistry and ambition are impossible to ignore.
As the founder and flagship artist of Hood Records LLC, Drino operates with full creative and business control, a rarity in the industry. His label isn’t a side hustle—it’s a fully established company built to elevate authentic artists and real stories, operating under NAICS Code 512250. Drino controls his masters, publishing, distribution branding, creative direction, and long-term catalog, cementing his place as an independent artist with mainstream magnetism and corporate influence. This rare combination of musical prowess and entrepreneurial mastery marks Drino as a true visionary, shaping not just his own career but the trajectory of West Coast hip-hop.
Drino’s music reflects both the grit of the streets and star-level polish, drawing on experiences that range from hustle and adversity to triumph and spiritual growth. He has collaborated with some of the most respected names in the game, including JayDot Geek, Sosa Geek, Bobby Nice, Kooda B, Dave East, Cash Cobain, FamoussRichard, Ron Suno, Fivio Foreign, Millyz, FatBoy, Jim Jones, and more, with new releases continually on the horizon. Tracks like “Black Out” (feat. Bam Mula & JayDot Geek), “Movie Time” (feat. Sosa Geek), “Bacc Door” (feat. Kooda B), “Boss Shit” (feat. LNDLo$), “Close to Me” (feat. TKO Toowavy, LC & Papercha$e), and “Talk My Shit” (feat. lil17) exemplify his versatility, lyrical sharpness, and ability to connect with fans across the country.
2025 marks a major milestone in Drino’s career, as he not only made his modeling debut at New York Fashion Week with Fashion Week Festival, but also cemented his status as a cultural icon and brand magnet. Captured by Getty Images, Drino’s presence in fashion underscores his influence beyond music, positioning him as a figure capable of bridging street culture, luxury fashion, and entertainment. His partnerships with brands like Winnin Luxury House®, Asaali®, 95 Traffikking®, ZaIsland™ (with his exclusive ZAHOO cannabis strain), Donutz®, ARXHIVAL®, Rich Reapers Global®, and others showcase his ability to elevate lifestyle culture while remaining authentic to his roots.
Drino’s latest single, “Litty”, exemplifies his signature high-octane style. A street-ready, club-ready anthem, it captures the exuberance of success, confidence, and momentum, designed for packed venues, late-night drives, and high-volume rotation. With explosive production, an instantly memorable hook, and Drino’s commanding presence, “Litty” is a celebration of his journey and his rise as a full-fledged LA Drill star.
Paired with the single is Picture Vivid, Drino’s most cinematic and personal album to date. The project paints his life in high-definition emotion and ambition, blending West Coast roots with contemporary textures to create an immersive narrative of perseverance, growth, and leadership. Every track functions like a scene in a movie, offering fans a glimpse into Drino’s worldview, his evolution, and his uncompromising vision for his legacy. As Drino shares, “This project is me showing the world the vision I’ve always had—clear, vivid, and real. Every track is a piece of my life in color.”
In addition to his music and fashion influence, Drino has proven himself as an independent powerhouse in the business world, taking full control of Hood Records LLC and building a foundation for generational wealth and long-term legacy. His approach demonstrates rare foresight and strategic thinking, showing aspiring artists that ownership and artistry can go hand in hand.
Drino’s influence continues to expand both online and offline, with a rapidly growing fan base, electrifying live performances, and viral moments that amplify his reach nationwide. His media presence has included interviews with outlets like PBS TV, where he speaks candidly about his journey, collaborations, and vision for the future of LA hip-hop, connecting authentically with fans while asserting his authority in the industry.
“Litty” is the anthem fueling Drino’s rise, combining explosive energy, West Coast swagger, and magnetic charisma. Designed for clubs, nightlife, and coast-to-coast rotation, it is a celebration of victory and unstoppable momentum, cementing Drino’s status as a true powerhouse in hip-hop.
Picture Vivid is Drino’s most cinematic work, capturing his life, ambition, and legacy in full color. The album blends gritty realism with star-level polish, offering fans a clear vision of his journey from the streets of LA to becoming a nationally recognized artist, cultural figure, and brand visionary.
Streaming & Video Links:
- “Litty” Music Video: Watch on YouTube
- Spotify: Listen Here
- Apple Music: Listen Here
- YouTube Music: Listen Here
Follow Drino Online:
- Instagram: @mbm.drino
- X (Twitter): @therealdrino
- Threads: @mbm.drino
- Twitch: @therealdrino
- Facebook: Drino Official
With “Litty” now available and Picture Vivid dropping this December, Drino continues to prove that he is not only an unstoppable musical force but also a brand innovator, fashion influencer, and cultural leader. His vision, ambition, and unrelenting work ethic position him as one of the most compelling and influential artists to emerge from Los Angeles in recent years. Fans, industry insiders, and culture enthusiasts alike are watching as Drino builds his empire, defines a movement, and leaves a legacy that will be remembered for generations.
