André 3000’s Moncler appearance brings original music, archive-inspired outerwear and a hand-drawn mountain landscape into the same campaign.
André 3000 has joined Moncler’s Re/Icons campaign, adding his own music and visual ideas to the brand’s latest presentation. Unveiled this week, the collaboration places the Outkast artist inside a project built around mountain exploration and the freedom to follow an individual creative path.
Photographer Gabriel Moses shot the campaign, which follows earlier Re/Icons appearances by Cher, Grace Jones and JENNIE. As Dazed reports, the new images pair André with layers of puffers, vests and thermal headwear, drawing an exaggerated silhouette from practical alpine equipment.
The clothes connect to Moncler’s archive rather than an entirely separate artist-designed collection. Re/Icons revisits established outerwear designs, and André’s approach turns those pieces into an expressive assembly, with ropes and carabiners adding to the expedition imagery.
He also contributed directly to the set. In the brand’s behind-the-scenes sequence, André uses white chalk to draw a mountain landscape across a black backdrop, a spontaneous gesture that became part of the campaign’s central message about creating a path of one’s own.
Original music from André accompanies the film, making sound another part of the collaboration rather than simply a promotional backdrop chosen from his catalogue. The presentation does not establish a new album release date or turn the campaign excerpt into a separately announced single.
Moncler frames the project around the same movement between music, fashion and art that has shaped André’s public identity. His contribution gives that idea a concrete form: the outfit, the drawing and the score each become a different way of interpreting the campaign’s mountain setting.
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November 09, 2026
