Lil Baby has released his latest single, “Dead Fresh,” marking his first collaboration with award-winning producer Pharrell Williams. The track arrived on July 17, 2026, through Quality Control Music and is available now across major streaming platforms.
The record finds the Atlanta rapper reflecting on his rise while celebrating the wealth, fashion, and elevated lifestyle that followed his success. Pharrell’s production provides a fitting backdrop for Lil Baby’s assured delivery, allowing him to move through the track with the calm confidence of an artist who has become one of his generation’s most recognizable rap stars.
Before its official release, “Dead Fresh” premiered during Louis Vuitton’s Spring-Summer 2027 Men’s Show in Paris, where Lil Baby was seated in the front row. The presentation was held on June 23 at the Cité Internationale Universitaire de Paris and also featured unreleased music connected to Quavo, YoungBoy Never Broke Again, and Angélique Kidjo.
The collaboration also strengthens the connection between hip-hop and luxury fashion that has become increasingly visible in both artists’ careers. Pharrell currently serves as Louis Vuitton’s men’s creative director, while Lil Baby continues expanding his presence beyond music through fashion appearances and his Glass Window Entertainment company.
“Dead Fresh” continues Lil Baby’s run of new material following his 2025 album WHAM, which debuted at No. 1 on the Billboard 200. Accompanied by an official visualizer, the Pharrell-produced single presents another confident chapter for the Atlanta rapper as anticipation grows around what he plans to release next.
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