Lauren Akosia is building something that’s becoming harder to ignore. While many artists flirt with Afro-house aesthetics, “It’s Time” feels like a natural extension of who she is creatively. Blending infectious dance rhythms with an empowering message, the London artist delivers a record that sounds equally comfortable on festival stages, summer playlists, and late-night headphone sessions.
Production-wise, this is clean from start to finish. Jajii layers rolling percussion over smooth electronic textures, allowing Afro-house to lead while subtle Afrobeats influences keep the record contemporary. The arrangement never feels overcrowded, with each section flowing naturally into the next. It’s polished enough for commercial radio but retains enough personality to stand apart from formulaic dance releases.
Vocally, Akosia keeps things measured. She never forces the performance, instead letting the emotion speak through the lyrics themselves. That restraint works in the song’s favour, giving the motivational message a sense of sincerity that many records in this lane often struggle to achieve. You believe what she’s singing because it sounds lived rather than manufactured.
The songwriting focuses on progression, self-belief, and recognising the right moment to move forward. Rather than chasing viral catchphrases or social media-ready hooks, Akosia leans into storytelling. It gives “It’s Time” longevity, allowing the song to connect beyond the first listen. There’s enough substance beneath the groove to keep listeners coming back.
As someone whose acting career continues to grow alongside her music, Akosia brings a performer’s understanding of emotion into every aspect of the record. That crossover experience adds another layer to her artistry, giving her songs a narrative quality that feels increasingly distinctive within the Afro-electronic space.
“It’s Time” confirms Lauren Akosia is more than another emerging dance artist. She’s developing a sound that feels authentic, polished, and internationally minded. If this trajectory continues, it won’t be long before her name sits comfortably alongside some of the biggest voices currently shaping modern Afro-house.
Find Lauren Akosia: Instagram, X, Facebook, TikTok, Apple Music, YouTube, Spotify, IMDB
PR: Danielle Holian of Decent Music PR
