In an industry where producers are often pushed into one lane, Tr3v is building his own world through versatility, emotion, and instinct. Originally from Somerset, Kentucky, and now based in London, Ontario, the 34-year-old producer and musician has spent years developing a sound that pulls from rock, house, hip-hop, commercial music, and everything in between.
His latest release, “In the Six,” shows exactly where his creative mind is right now. Inspired by the excitement surrounding Toronto’s role in the upcoming FIFA World Cup 26 and the energy of a classic Joga Bonito-style ad, the track carries a fast-moving, cinematic feeling. It is built for motion, atmosphere, and anticipation, capturing the spirit of a city preparing for one of the biggest sports moments in the world.
For Tr3v, the release is not just about Toronto. It is about translating energy into sound.
His next single, “No Redemption,” arrives May 14, and takes inspiration from the high-profile Kendrick Lamar and Drake feud. Tr3v was especially drawn to the production choices and beat switches heard during that moment in hip-hop, particularly the way a beat can shift the entire emotion of a record. After producing for the past six to seven years, he has learned that production can tell its own story, even before any lyrics are added.
That mindset is central to his process. Some days, Tr3v challenges himself to make a beat in only 30 to 45 minutes. Once the timer ends, the beat is done. This exercise has helped him better understand song structure, how to fill space, and how to trust his creative instincts. On other days, when he has more time, he may start with drums or piano. Drums were one of his favorite instruments growing up, while piano remains one of the instruments he connects with most.
From there, the process becomes natural.
“Whatever happens, happens,” is the feeling behind his approach. That freedom is part of what gives his music its range.
Tr3v’s musical background started long before he became a producer. He began playing drums and guitar at 14, and over the years, his taste expanded across several different worlds. His influences include Freddie Mercury, Metallica, Tupac, Dr. Dre, Eminem, J. Cole, Jack Harlow, Connor Price, Nic D, Hunter Flynn, and Beave.
Each artist shaped him in a different way. Freddie Mercury inspired him through fearless performance and creative confidence. Metallica and Tupac showed him the importance of storytelling. Eminem’s work in 8 Mile introduced him to the intensity and competitive edge of rap. Dr. Dre’s production opened his mind to the power of sound design, arrangement, and impact.
Jack Harlow’s “Same Guy” also played a major role in pushing Tr3v deeper into hip-hop production. The song reminded him of being in church back home, hearing organ and piano while people sang gospel. During COVID, when he was missing Kentucky, that record helped keep him grounded and motivated.
His original influences, however, came from home. His parents and brother helped shape his ear by introducing him to everything from Prince and old-school country to heavier music like Underoath. That wide foundation is why Tr3v does not limit himself to one sound.
Still, his journey has come with challenges. One of the biggest has been finding a way to stand out in an industry filled with constant releases. A major breakthrough came when he had a house track signed to Alveda Music. That moment gave him confidence and made him realize that his music could reach beyond his own circle.
The story behind that track reflects his dedication. He started the beat at 8 p.m. on his laptop while lying in bed because he could not sleep. He kept working until 5:30 in the morning. In total, he spent around 60 hours on the song. After submitting it, he was told the mix and master needed improvement. Instead of stopping, he spent the next six months learning, watching tutorials, and practicing until he improved.
That experience became a turning point.
For Tr3v, music is also a way to document life. When he goes back and listens to his older work, he can remember exactly how he felt while making it. That emotional connection keeps him inspired. His upcoming marriage to his best friend this fall has also brought a new sense of joy into his life, and that feeling continues to show up in his music.
He stays inspired by constantly searching for new sounds. Recently, he has been listening to artists like It’s Murph, Daniel Allan, Atich, and AJ Tracey. He has also been exploring UK hip-hop and UK house after watching The Gentlemen, while even Zara playlists have found their way into his daily rotation.
Looking ahead, Tr3v has around 10 to 15 unfinished projects and is deciding whether to release them as singles or build them into a full album. He also has two to three songs ready for release and plans to focus on shorter beats, around one-and-a-half to two minutes, with the goal of releasing two to four each month.
Collaboration is another area he wants to explore more. While he admits it can be a difficult barrier to break, he is ready to connect with more artists and continue expanding his creative reach.
With “In the Six” out now and “No Redemption” on the way, Tr3v is entering a focused new chapter. His music reflects where he has been, where he is now, and where he is heading next. Built from Kentucky roots, Canadian surroundings, and years of dedication, his sound continues to grow with every release.
For listeners looking for production that blends emotion, movement, and genre-crossing creativity, Tr3v is an artist worth paying attention to.
