Toronto-based R&B soul artist ItsTraay continues to establish himself as one of the most authentic voices emerging from Canada’s independent music scene with the release of his deeply moving new single, “Lately.” Combining heartfelt songwriting, soulful melodies, and genuine emotional vulnerability, the track showcases an artist whose passion for music has been decades in the making.
For ItsTraay, music has never simply been a career path. It has been a lifelong calling. His journey began at just six to seven years old, when he discovered a natural ability to connect with people through singing. Whether performing for family, friends, or anyone willing to listen, his talent consistently captured attention and left a lasting impression. Raised in the church, he developed not only his vocal abilities but also a deep appreciation for music as a form of expression, healing, and connection.
Over the years, that passion evolved into an impressive body of work. With more than 400 songs written, over 300 records created, and more than 100 live performances to his name, ItsTraay has spent years refining his craft and building a sound rooted in authenticity. Every song reflects real experiences, emotions, and perspectives, allowing listeners to connect with the stories he shares.
His latest release, “Lately,” is a powerful example of that honesty.
The record explores the painful reality of watching someone you love slowly drift away without explanation, communication, or understanding. Rather than focusing solely on heartbreak, the song dives deeper into the emotional confusion that occurs when silence begins to replace meaningful conversation and outside influences start to overshadow a once-strong connection.
Through vulnerable lyrics and emotionally charged melodies, ItsTraay paints a vivid picture of a relationship hanging in the balance. The song captures the experience of being the one person still fighting to keep things together while feeling the growing distance from someone who once meant everything.
What makes “Lately” especially impactful is its message. Beneath the sadness and uncertainty lies a hopeful reminder that many relationships can be repaired when people are willing to communicate openly, listen sincerely, and seek understanding. The song encourages reflection and highlights the importance of empathy in a world where genuine communication often gets lost.
As ItsTraay explains:
“Lately isn’t just a song about heartbreak. It’s a reminder that understanding each other can save what silence often destroys.”
That perspective elevates the record beyond a traditional breakup song. Instead, it becomes a thoughtful conversation about human connection, emotional maturity, and the importance of addressing issues before they become irreversible.
Outside of music, ItsTraay’s competitive spirit has been shaped by a lifelong love for sports and personal growth. His commitment to excellence, discipline, and continuous improvement is evident in every aspect of his artistic journey. The same determination that drives him to push his limits in life also fuels his dedication to creating meaningful music that resonates with listeners on a deeper level.
With a growing catalog, years of experience, and an unwavering commitment to his artistry, ItsTraay is steadily building momentum as an artist to watch. His ability to blend soulful vocals, relatable storytelling, and genuine emotion allows him to create music that feels both personal and universal.
As listeners continue to discover “Lately,” one thing becomes clear. ItsTraay is more than a singer and songwriter. He is a storyteller whose music speaks directly to the heart, offering comfort, reflection, and understanding through every note.
Stream “Lately” on Spotify
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