Following the successful release of his single “Sega Gen,” OVO affiliated Riicch returns with the visuals for “New Way.” Since the release of the audio on January 14th, the trendy track has garnered great feedback. With its positive playback, the single and visuals provide an ominous vibe that one can all relate to.
Riicch adds a new flavor of RnB to the record while wearing his classic “50 World” mask. The single is quite expansive, and it’s clear that it’s a meditation on his own mind as an artist who is constantly evolving. It appears Riicch is headed in a “New Way” as we enter 2022.
This is Riicch’s first release of 2022 following up a successful 2021 with peppered underground hits like “On Roads” and “Sega Gen”. Not to mention the release of his debut EP, God Don’t Sleep. In fact, the recent release, has fans wondering when Riicch’s debut full-length project is set to be released.
Riicch’s cadence and flow are becoming increasingly versatile as he matures as an artist. Don’t believe me? Press play on the music video & let us know what you think! Stay tuned here at 24 Hip Hop for more!
