In a world where fashion often comes at the cost of the environment and accessibility, ReFresh Studio, a Los Angeles-based business, is disrupting the industry with an innovative approach to sustainable and affordable fashion. Founded in 2024 by a mother-and-son duo, Zeke Richards and Kellen Richards, this pioneering brand offers a refreshing take on luxury designer wear, combining a mission for conscious consumption with an authentic love for style and community.
From their thoughtfully curated rental programs to their community-driven initiatives, ReFresh Studio is more than just a fashion business—it’s a movement redefining how people engage with high-end design. Here’s an in-depth look at the journey, values, and vision behind this dynamic brand that’s poised to shape the future of fashion.
The Genesis of ReFresh Studio
ReFresh Studio was born from a unique combination of experiences and passions. Kellen Richards, a celebrity stylist, and Zeke Richards, a former professional basketball player, combined their expertise to create a brand that reflects their shared commitment to sustainability, accessibility, and culture.
Their inspiration came from witnessing the wasteful practices prevalent in the fashion industry and the barriers to accessing designer pieces. Determined to make a change, they launched ReFresh Studio in Los Angeles, California, with the mission to empower individuals to express their style with minimal environmental impact.
“You don’t need to spend a fortune or harm the planet to stay stylish,” explains Zeke Richards, co-founder and CEO. “Our mission is to make designer fashion accessible and sustainable, without compromising individuality or creativity.”
A Unique Business Model
Products and Services
ReFresh Studio stands out with its comprehensive range of services that cater to fashion enthusiasts seeking flexibility and sustainability:
- Designer Rentals: Their flagship service allows customers to rent high-end pieces at an affordable price, offering a cost-effective and eco-friendly way to stay fashionable.
- Resale and Consignment: Customers can buy, sell, and consign pre-loved luxury items, promoting a circular fashion economy and giving garments a second life.
- Capsule Collections: Exclusive designer collaborations and limited-edition drops provide unique, trend-forward options for customers looking to stand out.
What Sets ReFresh Studio Apart
ReFresh Studio’s competitive edge lies in its celebrity stylist-curated collections, blending insider expertise with personal touches to create a truly unique shopping experience. Their emphasis on authenticity, sustainability, and community connections differentiates them from competitors, as does their accessibility-focused pricing model.
Commitment to Sustainability
ReFresh Studio is deeply committed to reducing fashion’s environmental impact. By promoting rentals, resales, and consignment, the brand actively supports a more sustainable industry model. Their operations are guided by values of affordability, inclusivity, and giving back to the communities they serve, particularly in Los Angeles.
A Vision for the Future
Zeke and Kellen Richards have ambitious plans for ReFresh Studio in the next 5 to 10 years.
“We aim to become the go-to destination for accessible designer fashion,” Zeke shares. “Our vision includes opening a flagship location in New York, blending the unique vibes of both coasts while staying deeply rooted in our Los Angeles culture.”
Future plans include:
- Expanding their stylist network to build a community of experts passionate about making high-end fashion accessible.
- Fostering collaborations with both emerging and established designers.
- Driving innovation in sustainable fashion through new technologies and practices.
Connecting with a Diverse Audience
Target Audience
ReFresh Studio’s target audience is anyone who embraces individuality and self-expression. Whether they’re trendsetters, culture shapers, or everyday fashion lovers, the brand caters to those who reject the ordinary and seek to stand out in a crowded industry.
“We’re here for people who love fashion and thrive in the ever-changing world of style,” explains Kellen Richards.
Marketing Strategy
Social media serves as the cornerstone of ReFresh Studio’s marketing efforts. Through platforms like Instagram, TikTok, Twitter, and YouTube, the brand shares its story, showcases inventory, and engages with its growing community.
Additional promotional efforts include:
- Pop-Up Events: Bringing the ReFresh Studio experience to life with interactive showcases, such as their recent “I Got Sole” event.
- Influencer Partnerships: Collaborating with local artists, content creators, and designers to amplify their reach.
- Targeted Ads: Leveraging digital marketing to connect with fashion enthusiasts worldwide.
Celebrating Community and Creativity
ReFresh Studio takes pride in giving back to the community, especially by supporting local artists and underrepresented designers. Their monthly features highlight Black talent in the fashion industry, fostering inclusivity and representation.
The brand also collaborates with community members through events, partnerships, and initiatives aimed at nurturing creativity and connection.
“We firmly believe in the importance of celebrating and uplifting our community,” says Kellen Richards. “That’s why we make it a priority to spotlight a new artist every month.”
Recent Successes and Upcoming Plans
Despite being a young business, ReFresh Studio has already achieved significant milestones:
- Pop-Up Success: Their “I Got Sole” event gained great traction, introducing the brand to a wider audience.
- Growing Inventory: With each new designer partnership, their collection becomes stronger and more diverse.
- Social Media Growth: The brand’s online presence continues to expand, connecting them with a global audience.
Upcoming events include:
- December 7th-8th Pop-Up: Launch of their first capsule collection featuring exclusive designer shirts in collaboration with Fippo.
- January Designer Drop: A major release to kick off 2025 with fresh styles and creative energy.
Lessons and Advice from the Founders
Zeke and Kellen Richards have learned valuable lessons on their entrepreneurial journey.
Biggest Lesson
“You don’t always want to be the one with all the answers,” Zeke reflects. “Surround yourself with intelligent, talented, and driven people. Your environment is key to your growth.”
Advice for Aspiring Entrepreneurs
Their advice to others is simple yet profound:
- Embrace Hard Work: Make sacrifices today to enjoy success tomorrow.
- Build Community: Focus on connections and never forget your roots.
- Stay Authentic: Support and uplift others on your journey to success.
How to Connect with ReFresh Studio
For more information about ReFresh Studio and its offerings, visit their website or follow them on social media:
Website
Social Media
Press Contact
Zeke Richards
Co-Founder/CEO
Email: [email protected]
Phone: (818) 602-7017
Founders’ Personal Links
Conclusion
ReFresh Studio is more than a fashion brand—it’s a catalyst for change in an industry in need of transformation. By merging sustainability with accessibility, community with creativity, and luxury with affordability, Zeke and Kellen Richards are building a legacy that challenges norms and empowers individuals.
With its innovative offerings, strong values, and community-driven approach, ReFresh Studio is set to redefine fashion for years to come.
