Eclectic, mesmerizing, and dynamic are the adjectives being used to describe the Bronx bred rapper losLAUREN 718. Great achievers have a sense of destiny, and a burning passion to leave a legacy. For artists, their music is their legacy. It’s a piece of “immortality” that will stand forever. Rap juggernaut losLAUREN 718 has greatly contributed to his legacy with his new album “Success is Not for The Lazy: More JABS.” The project is a tour de force loaded with relentless beats and hard-core lyrics. It’s a solid effort that fully exhibits the rapper’s passion and dedication to his craft.
“Success is Not for The Lazy: More JABS” isn’t a run-of-the-mill album; it’s a poignant journey covering a myriad of topics, from the complexities of relationships to street justice, health struggles, grief, and reflections on the current state of the world. losLAUREN 718 seeks not only to share his own experiences, but to serve as a mirror for listeners to explore their own selves.
The album contains an intro, an outro, an interlude plus 7 tracks of explosive songs. Each song stands out. losLAUREN comes equipped with gritty lyricism, powerful hooks and an irresistible blend of dope beats. His music is like a new strain of Hip Hop. It’s cool yet hot and laid back yet outspoken. This multi-faceted entertainer is a force to be reckoned with.
“Success is Not for The Lazy: More JABS” captures the true essence of Hip Hop. There are catchy hooks, quality production and plenty of food for thought on the album. It is a captivating release that moves past generic street tales and takes the listener on a deeper and more introspective level. Moreover, losLAUREN 718 bears his soul on this album. The emotions, the passion, the drive, and the exceeding melodrama, are all there along with the deeper social underpinnings. The project is a symbolic statement for individuals who have risked it all and who have made sacrifices for their careers without bargaining their souls.
Highlights on the album include the songs “What Can I Do” featuring Dane’Sha Bullard, “Choose” featuring Johnny Doc, “Birthday Cake” featuring The Kid Kleo, and “Lot’s Wife.” On “What Can I Do” losLAUREN effortlessly shifts his voice and delivery into the beat so that it acts as an additional instrument within the song. His cadence, delivery and flow are spectacular on the track. “What Can I Do” combines street tales with wisdom and food for thought. It cautions that “negativity breeds destruction.” Moreover, it urges the listener to keep striving and stay focused, even when everything is going wrong around you. In an era dominated by disposable music, losLAUREN crafts experiences that linger by blending a nostalgic sound with gritty subject matter.
Equally important, an additional winning track on the project is the album’s lead single “Lot’s Wife (Lo Siento!).” It’s a song that many people will be able to relate to. “Lot’s Wife” is the manifesto of a man who has a lot to give and even more to gain. The philosophical message behind the song involves moving forward and not looking back. Don’t allow the people and experiences in your past to have control over you. Also, we must forgive ourselves for our own shortcomings and work on self-improvement. “Lot’s Wife” implies that you can never win in the future if you’re still holding on to losses from the past.
Another stand out gem is the song “Cancer.” This song is extraordinarily precise, emotionally rich and powerfully persuasive. losLAUREN 718’s unique selling proposition is that he’s not afraid to be himself and he incorporates many of his life’s experiences into his music. This is evident on the endearing single “Cancer.” On the song he has a discussion with the disease, whereby Cancer replies back and seeks to engulf his life. The song is thought provoking and immensely entertaining at the same time. losLAUREN 718 is daring, direct and bold. Part of what makes him so intriguing is his ability to connect with the listener. There is an undercurrent of realness and authenticity in his voice.
losLAUREN718 is a music maverick infused with a perfect blend of rebellious rage and charismatic cool. Gold is molded in the fire and greatness is molded in the furnace of adversity. losLAUREN has faced many obstacles, but he has beaten the odds. He is determined to win. He is on a mission to resurrect Hip Hop back to its glory days when talent and lyrics meant something. He is more than just a rapper, he’s a winning brand. If you’re looking for an artist who puts his best effort into every verse and never seems to run out of material, then look no further than losLAUREN 718. He continues to push the envelope through refreshing sounds, and he dares listeners to evolve with him. “Success is Not for The Lazy: More JABS” will be heralded as one of the best independent albums to be released in 2024.
Spotify link: https://open.spotify.com/album/5afyzAsQRf3rvN4p6guXmY
