Toronto’s rising artist Priority invites fans into his world of raw emotion with the release of the highly anticipated music video for “If You Gotta Go.” A standout from his June 2024 album You Know My Priority!, the visual offers a powerful portrayal of heartbreak and introspection.
“The music video was about me being in pain from being alone and having my girl leave me,” says Priority. “I didn’t know how to get her back or even what I did to lose her. In the video, everything is going through my head—flashbacks of the moments we spent together and how she looked before she left me with the pain I’m feeling now.”
Through vivid storytelling, the video explores the contrast between joyful memories and the stark reality of loss. Scenes of love and connection are seamlessly intertwined with moments of solitude and reflection, creating an emotional narrative that feels deeply relatable.
“If You Gotta Go” puts Priority’s vulnerability at the forefront, showcasing his ability to channel his personal struggles into art. The video’s stripped-back, authentic approach amplifies the song’s themes of love, longing, and heartbreak, connecting with viewers on an intimate level.
Priority’s latest album, You Know My Priority!, has already garnered widespread attention for its honest storytelling and emotional depth. With the release of this powerful music video, Priority reinforces his reputation as an artist who isn’t afraid to lay his heart bare.
The music video for “If You Gotta Go” is available now on YouTube.
Stream “If You Gotta Go” on Spotify and all major platforms, and stay connected with Priority on Instagram at @priority.rtg for the latest updates.
About Priority:
Priority is an R&B multi-talented artist with deep roots in British, Jamaican, and Dominican heritage. Born in London, England, and raised in Toronto, Canada, his unique cultural background influences every beat, lyric, and harmony he creates.
Drawing inspiration from icons like Chris Brown and Usher for his dancing and vocals, as well as Bryson Tiller and Sammie for their heartfelt harmonies and meaningful lyrics, Priority’s music blends soulful emotion with undeniable energy.
His latest EP, “You Know My Priority!”, showcases his journey—exploring the struggles faced by his community, his personal growth, and his reliance on faith to navigate relationships and life’s challenges as a Christian.
Growing up in Rexdale, Priority is deeply committed to uplifting his city. He dedicates time to mentoring youth and sharing knowledge, believing that collective effort is the key to progress. His name reflects his mission: “Priority” isn’t about him—it’s about everyone else, embodying his commitment to making others his focus.
