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Atlanta’s own Plush Sanches, born Jerry H. Strong III, is making waves far beyond his hometown with the release of his latest single, “Sozin.” Dropped on April 5, 2024, the track’s hypnotic beats and sharp lyricism have earned it recognition across continents, cementing Plush Sanches as an artist with truly international appeal.
Produced by Purrpl Beats, “Sozin” has already gained placements with major radio networks, streaming services, and in-store music platforms worldwide. Its reach includes Music Choice in the U.S., Rádio Airsoft and Web Rádio Diversidade Poa in Brazil, Xenox in the Netherlands, and DMX In-store Radio in South Africa. In addition, curated outlets like Rockbot, Custom Channels, and Switzerland’s Spot.fm, hotelradio.fm, and instore.fm are spinning the track daily, exposing Plush Sanches’ sound to millions of listeners across the globe.
The single’s success highlights his growing influence, with “Sozin” proving itself to be more than just a regional hit—it’s a cross-continental breakthrough. Plush Sanches’ unique style, often compared to artists like Young Thug, 21 Savage, Juice Wrld, and Chief Keef, bridges the gap between Atlanta’s raw energy and a sound designed to resonate worldwide.
For Plush Sanches, this global momentum is just the beginning. With dream collaborations including The Weeknd, Rema, 6lack, Brent Faiyaz, and Juicy J on his radar, his trajectory points toward even bigger stages and broader audiences.
🎧 Listen to “Sozin”: Stream Here
📲 Read More: Medium Feature
Plush Sanches is no longer just Atlanta’s secret—he’s becoming one of hip-hop’s global voices, and “Sozin” is proof he’s ready to take over.
