P Swagger’s story is one of resilience, self-discovery, and unrelenting passion for his craft. Born Perry Terrell Shedd in Madison, Wisconsin, P. Swagger grew up in a single-parent household, surrounded by the challenges of economic hardship, social adversity, and an absent father. Like many young artists, he found solace in music, using it as a channel for his pain, hopes, and dreams. This early connection to music would go on to shape both his identity and his future in the industry.
Overcoming the Odds
Madison, Wisconsin—while known for its academic vibrancy—also had areas plagued by crime, poverty, and limited opportunities. Growing up in economically deprived neighborhoods like Allied Drive and Sommerset, Swagger experienced firsthand the harsh realities of inner-city life. But instead of succumbing to the pressure, he turned these struggles into a source of motivation. Much like his musical heroes, Tupac, Biggie, and Jay-Z, Swagger would use his environment as fuel for his creativity, finding strength in the chaos around him.
His summers spent in Virginia Beach added another layer to his musical influences. It was there that he was exposed to a mixture of East Coast lyricism and Southern hospitality, which would later blend seamlessly into his style. This dual influence helped Swagger develop his distinctive voice—a mix of sharp lyricism and smooth delivery that sets him apart from other artists in the game today.
Forming Loyal Fam & Early Success
Swagger’s music career began in earnest during his high school years when he formed the group Loyal Fam with some of his closest friends. The group quickly gained recognition for their performances around Madison, opening up for acts like Shawnna. Their early success was a sign of what was to come, and it gave Swagger the confidence to pursue his dreams of a solo career. But as is often the case in the industry, setbacks were inevitable. Management issues and internal conflicts led to the group’s dissolution, leaving Swagger at a crossroads.
Rather than giving up, Swagger took time to reflect, reassess, and ultimately refocus his efforts. The birth of his child was a pivotal moment, forcing him to balance his personal life with his musical ambitions. He chose to take a step back, putting his family first, but his desire to make an impact through music never waned. This period of personal growth only strengthened his resolve to return to the game stronger and more determined than ever.
A Creative Resurgence
After a few years away from the industry, P. Swagger made his dynamic return, now with a deeper understanding of both the music business and himself. Partnering with industry veterans like Dre “The URL” and DJ K Yung, Swagger began crafting music that spoke to both his personal journey and the larger cultural landscape. His most recent single, “Where They At”, produced by DJ Holiday, showcases a more refined P. Swagger—one who has learned the balance between fun and substance. The track marks the beginning of a new era for the artist, one that celebrates the beauty of life, the importance of resilience, and the joy of living in the moment.
Fans can expect more from Swagger in the near future. With plans to roll out more singles and take the stage in upcoming performances, P. Swagger is poised to make a lasting impact in the hip-hop world. As he continues to evolve as an artist, his message remains clear: no matter the odds, keep pushing forward and enjoy the journey.
Stream “Where They At” on Spotify
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