Every generation has its own trends. For millennials, the social media revolution is one of the biggest. Today, most young people get their news from the internet and not through written articles, T.V. or radio. From Instagram to TikTok, digital platforms continue to gain popularity. Podcasts are another engaging trend. According to research conducted by the WorldStar Hip-hop platform, there are 120M unique podcast listeners every month. That means the habits of sports consumers are changing by the day, hence the need to tap into the market. The platform is doing so with its new podcast, KISS & THE MYST.
WorldStar Hip-Hop will produce and air KISS &THE MYST, and legendary rap star Jadakiss and sports prodigy Mystic Zach will act as hosts. With 30+ years of experience in the music industry, Jadakiss is a hip-hop artist with a large following. The two-time Verzuz winner has 2.9M followers on Instagram alone, with similarly impressive figures on other platforms. An enduring superstar, Jadakiss, brings decades’ worth of expertise fans enjoy, and includes his impressive life story.
Jadakiss started his rap career out of necessity at the age of 12. He found himself working in the drug business on the streets of NYC to earn a living. When he discovered people freestyling for money, he saw an opportunity and joined in. Jadakiss’s impressive skills attracted the attention of the Ruff Ryders Management Company. He then formed the rap group, The Lox, with his two friends and they signed with Bad Boy Entertainment. That was the beginning of his professional success that has persisted for over three decades. Jadakiss is also a renowned sports enthusiast who often attends sports events. In December 2021, he performed with The Lox at the Madison Square Garden to support the NY Knicks during the debut of the Kith x Nike x NY Knicks Collection.
Mystic Zach, The Myst, represents the young people. He is a 20-year-old who has had a meteoric rise in the sports commentating space because of his impressive ability to pick winners. Within less than two years, Zach has gained an enviable 1M followers on Instagram. His wit, creativity, and fantastic sports knowledge have endeared him to many people, from athletes, gamblers, influencers, to sports fans. Zach has worked with two major betting organizations and also appeared as an on-air sports odds analyst and commentator. He is also popular for his exclusive celebrity interviews and funny memes.
As a team, Jadakiss and Zach represent two of the most popular industries today in some demographics. In 2021, they had a combined viewership of 44M views on YouTube, and that’s expected to grow with time. Being icons in these industries, there are no better hosts for a podcast about culture and the changing times. This dynamic duo is the perfect addition to a platform that reaches millions of viewers and listeners every month. In their first program, Jadakiss and The Myst will host a rapper and an athlete. Their first guests will be rapper Dave East and NBA player Chris Brickley.
New changes will keep coming in the media space in the coming years. For future-minded brands like WorldStar Hip-hop, failure to keep up is not an option. With socially relevant people on its team like Jadakiss and Mystic Zach, the brand hopes to reach an even bigger audience and keep growing.
https://www.instagram.com/jadakiss/
https://www.instagram.com/ipickwins/
