Rising Filipino-American artist Justin Magnaye dives into the complexity of desire with his latest single, “Lust” featuring Lauren Tuchsherer—a minimalist yet emotionally charged R&B-pop track intertwining intimacy and vulnerability. Released on May 9, 2025, under independent label Origins Inconclusive, the track has already earned placements on Deezer’s Cheezzzy playlist and Apple Music R&B/Soul’s Brown Sugar, signaling its growing impact with listeners.
Built on warm synths, sparse percussion, and layered harmonies, “Lust” unfolds as a slow burn. Magnaye’s smooth, soulful delivery contrasts beautifully with Lauren’s breathy vocals, creating a push-and-pull dynamic that mirrors the song’s themes of longing and restraint. The result is a perfect balance of raw lyricism and refined production, capturing the fragile yet magnetic pull of late-night desire.
A New Jersey-born Filipino-American, Magnaye has carved his own lane in modern R&B and indie-pop. Drawing inspiration from Bazzi, Anderson .Paak, Bruno Mars, and Bryce Vine, he blends pop sensibility with soulful experimentation. His growing momentum is undeniable, with over 15 million total streams, 145,000+ monthly listeners on Spotify, and a viral collaboration with Phoneboy that surpassed 12 million streams.
To complement the release, Magnaye dropped a moody visualizer filmed in Italy. Atmospheric shots and shadowy backdrops enhance the sensuality and introspection of “Lust”, adding depth without overshadowing the music itself.
Serving as the lead single from his upcoming album LOVERBOY, the track is backed by a full campaign rollout including behind-the-scenes content tailored for TikTok, Reels, and Shorts, influencer partnerships, and editorial outreach across R&B and indie-pop audiences. The strategy amplifies Magnaye’s storytelling, expanding his reach while cementing his identity as one of the most promising voices in modern R&B.
With “Lust”, Justin Magnaye doesn’t just showcase his vocal and production abilities—he reveals a more vulnerable side of his artistry. Backed by Origins Inconclusive and supported by a striking visual campaign, the single sets the stage for LOVERBOY, a project poised to further establish his place in the global music landscape.
