In a year packed with breakthrough moments and heavy conversations around which new artists are truly built for longevity, one name keeps coming up: Jaywin. The Raleigh-raised, Brooklyn-born artist has spent the last few years quietly building a résumé most newcomers only dream of—charting in over 138 countries, dominating Urban Radio, and performing for packed crowds from the Carolinas to overseas. Now, he’s gearing up for his most defining release yet: “You Did This Not Me,” arriving December 15, 2025.
If you’ve been tracking Jaywin’s trajectory, the signs were all there. His recent EP, “It Was Too Good to Be True,” wasn’t just a warm-up; it was a declaration. The project played like a cinematic prelude—raw emotion, razor-sharp writing, and melodic pockets that showed an artist dialed into his sound and his story. Songs like “Don’t Leave Me Lonely” reminded listeners why Jaywin has one of the most unique balances in the game: equal parts smooth charisma and real-life vulnerability.
And the numbers backed it up. The EP streamed strong, and pushed Jaywin even deeper into the conversation of rising stars shaping the next wave. It also served as a bridge—connecting where he’s been with where he’s about to go.
Now, “You Did This Not Me” is poised to be the moment everything clicks. Sources close to the camp describe the album as Jaywin’s most honest work—digging into personal wins, past doubts, shifting relationships, and the resilience it takes to stand tall when the world expects you to fold. It’s more polished, more focused, and more unapologetic than anything he’s done before.
With Double Krown Entertainment continuing to grow its footprint and Jaywin leading the charge, we sees something bigger happening: a new star cementing his place, not just chasing it.
On 12/15/25, Jaywin drops the album that might just define his legacy.
And from what we’ve heard?
He’s ready for the spotlight—again.
