Hailing from Decatur, Georgia, Freeway Cardo is not just a rising star in the hip-hop scene but a passionate artist unafraid to push boundaries. His latest single, “I Know,” showcases a powerful shift in his creative trajectory, exuding confidence, authenticity, and an unapologetic vibe that resonates with listeners. Accompanied by a striking music video, Freeway Cardo’s work is creating ripples in the music world. Here’s an in-depth look into his latest release, his creative process, and his plans for the future.
Who is Freeway Cardo?
Freeway Cardo is an artist deeply rooted in his Decatur upbringing, bringing raw emotion and authenticity to his music. With a growing fanbase and an undeniable talent for storytelling, Cardo continues to capture the hearts of listeners through his art. Follow him on his social media and streaming platforms:
Behind the Lyrics: The Making of “I Know”
A Shift in Confidence
Freeway Cardo reflects on the inspiration behind the lyrics of “I Know,” stating, “I think that I’ve been too humble for a long time. Reaching a point where confidence and respect are more important than being liked, this created a space to say some shit that I normally would act like I’m not aware of.” This newfound confidence fuels the track, offering a glimpse into a bolder, more self-assured Cardo.
Creative Process
The creation of “I Know” was organic and instinctive. According to Cardo, “My process varies with each song I record. With ‘I Know,’ just hearing the music, words kept forming until I looked up like, ‘Oh shit. What did I just do?’” This spontaneity lends the track its raw and authentic edge.
A Message from the Heart
Rather than focusing on crafting a specific vibe, Cardo approached the song as a form of catharsis. “Music has always been an outlet for me. This was just me speaking on things around me that I notice. Didn’t give a fuck about a vibe. Just wanted to vent a little bit.”
A Step Forward
Cardo sees this single as a turning point in his career. “I’ve had one foot in the streets and one foot into music for a while. This is me at a point where I had fully stepped into my musical path and stripped away all worries.”
Influences
In terms of artistic inspiration, Cardo admits that Kanye West’s approach was a subtle influence. “I like to think that in the back of my head somewhere was a voice saying, ‘How would Kanye approach this?’”
Striking Visuals: The Music Video
Creative Direction
The music video for “I Know” captures Cardo’s everyday life while maintaining a fun and relatable aesthetic. He explains, “I love different types of food, and I try to eat a healthy diet (currently vegan). So I thought, ‘Fuck it, let’s go grocery shopping and have some fun.’”
Location Matters
Shot at Whole Foods, the video keeps things simple while offering a glimpse into Cardo’s personality. “Just wanted to keep things simple and show the people something that I like to do on a regular day,” he says.
Collaborative Chemistry
The video was co-directed by Freeway Cardo and his long-time creative partner Daniel Lu. “We have good chemistry. We typically bounce off of each other and come up with dope shit.”
Hidden Messages
Fans can take away more than just entertainment from the visuals. Cardo quips, “Eat some fruits and vegetables!”
Memorable Moments
Filming at a large, conservative company like Whole Foods posed potential challenges, but Cardo recalls the experience fondly. “The staff was hella cool and let us create in peace. That was dope.”
Audience Connection and Feedback
Connecting Through Authenticity
Cardo emphasizes speaking from the heart in his music. “I just speak from the heart because what leaves a heart reaches a heart. Doesn’t matter how they receive it. As long as they receive it.”
Fan Reactions
The response to “I Know” has been overwhelmingly positive. “Right now the respect from my peers and the love from my fans have been phenomenal,” Cardo shares.
A New Chapter
When asked if this song represents a new direction in his career, Cardo reflects, “As an artist, there’s always a little anxiety when releasing art. Maybe this will be ‘it,’ maybe it won’t. Regardless, I’m going to keep speaking my truth, and maybe the rest of the world will catch up.”
What’s Next for Freeway Cardo?
Larger Projects
While “I Know” is a standalone single, Cardo hints at more to come. “I’m always working on an album. Needless to say, a project is definitely in the works.”
Content and Performances
Fans can expect more content to accompany this release. “We’re always working on new ideas for content. Content is King.” As for live performances, he teases, “TBD.”
Conclusion: Freeway Cardo’s Ascension
With “I Know,” Freeway Cardo has stepped into a new era of his music career. Bold, authentic, and unapologetic, the single and its visuals are a testament to his growth as an artist. Whether it’s his heartfelt lyrics, spontaneous creative process, or relatable visuals, Cardo continues to captivate his audience while paving his unique path in the industry.
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With much more in store, Freeway Cardo is proving that confidence, hard work, and authenticity can take an artist to new heights.
