What are three things anyone starting in the music industry needs to know?
One of the first things I would say is to understand the business side of the industry. This includes music contracts, the role of managers, the digital revolution, social media’s influence, and most importantly, marketing and promotion.
The second thing is to have a solid team. You need people who will challenge you and push you to be better. My team has been instrumental in my success, from giving feedback on my music to encouraging me to release what became my hit single, Miami Bass.
Lastly, building a brand around your music is essential. Good music is only half the battle—you need to stand out. A strong brand helps define your target audience and set you apart from other artists.
What would you do differently if you were starting in the industry now?
If I were starting now, I would focus more on understanding my target market. Early on, I was marketing myself without a clear strategy. As I grew in the industry, I realized I wasn’t fully utilizing my marketing potential or reaching the right audience.
Which people or books have had the most influence on your growth and why?
A book I highly recommend is Think and Grow Rich. It teaches you how to set goals and work towards making them happen. However, my biggest influence has been my dad. He taught me that nothing in life can stop me from achieving my goals, and I’ve carried that mindset into everything I do.
What has been your biggest success story? Why do you think it was a success?
Opening for Trick Daddy’s 25th Anniversary concert in Miami was a major milestone. It was an honor to perform for a Miami legend in our hometown at the James L. Knight Center. That opportunity helped me network with other industry legends and opened new doors for my career.
What keeps you going when things get tough in the music industry?
My goals. My dad always told me never to quit something I’ve started, so when things get tough, I remind myself that giving up is not an option. If I quit, I’d not only be letting myself down but also my dad, who initially didn’t support my music dreams but later became my biggest supporter.
What made you pursue being an artist full-time?
I’ve had a passion for music since elementary school. After doing what society expects—getting a job, graduating college—I realized I wanted more. I didn’t want to work for someone else while they profited from my efforts. I knew my talent could change my family’s future, so I pursued music, not just for me but for them.
Would you sign to a label?
I would, but only if it’s the right deal. I own my label, HitSquad Records, and any label I sign with needs to understand that my artists are off-limits. The deal must be beneficial to me more than the label.
What projects are you working on for the rest of 2025?
I have several singles in the works, with the next one being Waiting On. I’m continuing my YouTube docuseries Street Hustlers Enterprise, which highlights the grind of Miami artists. Later in the summer, I’ll be dropping an EP. 2025 is all about work—singles, EPs, docuseries, movie roles, scoring, and expanding my brand in every way possible.
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