If there is anything typical about today’s powerhouses and highly accomplished personalities, it would be the innovative and resilient disposition in the ever-changing landscape of their respective industries. Musicians, in particular, not only have to contend with the harsh reality that comes with securing coveted positions at the industry’s summits but also have to stay relevant and highly adaptable to the ever-dynamic atmosphere of the music and entertainment realm. Thus, those who only possess a characteristic that consistently pushes the envelope have a shot at taking their careers to greater heights – something that Aidan Sowa possesses in volumes.
This promising artist and multi-talented personality is no stranger to the inherently competitive and dynamic nature of the music scene. Thus, Aidan Sowa continues to defy odds, advancing his career every chance he gets. Today, he is widely recognized as a revolutionary in the field, catalyzing change and transcending limitations every step of the way.
More than just being a lyricist, Aidan Sowa is an emerging artist in the new age. Apart from writing tracks that speak volumes of his exceptional talents and passion for the craft, this power player is an active visionary whose primary mission is to improve the earning capacity of artists across the industry. “As I was discussing signing with a few labels, I knew that I wanted to have the upper hand in controlling my success,” he explained. For this reason, Sowa has begun developing a strategy that not only benefits artists but also elevates the industry to a whole other level.
Drawing inspiration from producers like Dr. Dre, Jermaine Depri, and others, Aidan Sowa is pulling some strings behind the scenes to open more doors of opportunities to various artists across the industry. When he realized that the music distribution was a big factor in enabling artists to gain and earn more, Sowa looked for ways that allow these go-getters to take control of distribution, marketing, and overall engagement. “I think of the music industry as similar to a fighting game – labels put 90% of effort behind their thoroughbreds, and 10% around new artist development,” shared Sowa. Thus, the multifaceted artist takes a revolutionary step across the realms of music and entertainment by utilizing the power of NFTs.
Sowa explained, “An interesting strategy to leverage is offering NFTs in lieu of other checkout methods, giving fans the rights and license to the music to promote, leverage, and reuse at their discretion. Through this methodical approach, artists can raise upfront liquidity which in the past was loaned out by the label, where artists would be incentivized to just work harder to earn more. Now, the industry is decentralized, giving authority back to the artist, which eventually will even the playing field.”
Apart from revolutionizing the music scene through his revolutionary approach, Aidan Sowa is also an accomplished entrepreneur who runs Sowa Marketing Agency – an agency that grants access to various artists and businesses to tools necessary to elevate their names in their respective fields. Through this endeavor, he hopes to serve as a launching pad for thousands of go-getters across the globe.
As Aidan Sowa continues to redefine the music and entertainment realm, he hopes to see more artists get the compensation they deserve. By maintaining a creative mind and passionate spirit, this power player is well underway.
