Ahead of the release of his highly anticipated genre-blending mixtape JADA vs. KISS, Queens-based producer Eitan Noyze (@eitannoyze) has unveiled “New York Groove,” a bold and electrifying single that merges the best of rock and hip-hop. Released on January 17, the track serves as the perfect introduction to a project that reimagines KISS’s rock anthems with Jadakiss’s razor-sharp lyricism.
“New York Groove” is a love letter to the city that shaped Noyze’s artistry. Built on the foundation of KISS’s infectious melodies and driven by the streetwise edge of Jadakiss, the single perfectly captures the energy, grit, and swagger of New York City. With every beat produced on the iconic Akai MPC 3000, Noyze demonstrates a deep respect for hip-hop’s golden era while pushing the boundaries of genre fusion.
The song is accompanied by a stunning music video that brings the concept to life. Shot on the streets of NYC, the visuals showcase iconic landmarks and the vibrant, dynamic culture that defines the city. The interplay between Jadakiss’s commanding presence and the unmistakable influence of KISS creates an experience that feels equally nostalgic and forward-thinking.
Noyze’s journey to JADA vs. KISS has been years in the making. Inspired by Jon Moskowitz’s 2006 mashup mixtape Blue Eyes Meets Bed-Stuy, the concept for this project emerged early in Noyze’s career but faced delays due to technical limitations. Now, after years of honing his craft, he’s finally bringing his vision to life, with “New York Groove” setting the tone for what’s to come.
Known for his innovative production style, Noyze has collaborated with legends like Kid Capri, Styles P, and Salt-N-Pepa while running his Brooklyn-based studio, Brooklyn Noyze Lab. With JADA vs. KISS dropping January 24, Noyze is cementing himself as a visionary producer unafraid to challenge the status quo.
Experience “New York Groove” now, and follow Eitan Noyze on Instagram to stay connected to this groundbreaking release.
