Coming out of the trenches with raw truth and unmatched style, Diamond Street Keem is back with a powerful new single, “Both Ways.” The track isn’t just music — it’s a reflection of survival, self-awareness, and transformation, crafted by an artist who knows what it means to evolve through adversity. With a growing presence on Instagram (@DiamondStreetKeem), Twitter (@DiamondStKeem), and TikTok (@444dsk), Keem is building more than a catalog — he’s building a voice that resonates.
A Song Built from Real Life
“Both Ways” dives deep into Keem’s environment — one filled with harsh realities, broken systems, and the constant pull between staying down or leveling up. The inspiration behind the song is raw: growing up around chaos, losing people too soon, and navigating a path where the odds are stacked against you. But Keem doesn’t just dwell on pain — he elevates through it.
“It’s about living in fucked up environments, but making the best of it,” he says. “Losing friends. Elevation.”
That contrast — the pain and the rise — is the heartbeat of the single. It’s why the message hits hard: The streets will never save you. But being yourself might.
Freestyled, Directed, and Fully Creative
Part of what sets Keem apart is how involved he is in the entire creative process. “Both Ways” wasn’t just a track he wrote — it was something he freestyled, recorded, and had a visual ready for within days. His approach is hands-on and instinctive, creating from emotion and experience rather than formulas or trends.
“I made the song and shot the video days later,” Keem explains. “I freestyle the music & I direct my videos.”
That level of personal control gives his music an undeniable energy — one that feels authentic, unfiltered, and true to who he is.
More Than a Song — It’s a Message
“Both Ways” stands alone, not as part of a larger project, but as a statement piece. A reminder that not everything needs to be bundled or packaged — sometimes the message needs to stand on its own.
And Keem is clear about what he wants listeners to feel when they press play:
“I want them to understand that the streets is a myth,” he says. “Be yourself — and never stop working, no matter the circumstances.”
That kind of clarity and honesty is rare, especially in a genre where image often overshadows truth. But Diamond Street Keem isn’t about smoke and mirrors — he’s about growth, fashion, creativity, and showing others that real elevation doesn’t come from pretending — it comes from evolving.
“Both Ways” is more than a song. It’s a wake-up call. And it’s only the beginning of what Keem has in store.
