Cheerful Music, China’s fast-rising record label, is set to make a major international statement at Amsterdam Dance Event 2025. The showcase, Building The Bridge, will take place on Thursday, 23 October, at Escape’s Royal Room, highlighting the label’s mission to fuse Chinese electronic music with the global EDM scene.
The event promises a curated blend of high-energy dance-pop, EDM, and Mandarin-infused tracks. Attendees will experience live performances, DJ sets, and cross-border collaborations that reflect Cheerful Music’s reputation for pushing musical boundaries. Hits like YI XIAO JIANG HU (Subject Three) and TA SHAN HE illustrate the label’s ability to merge Eastern motifs with global electronic sensibilities, making it a standout act on ADE’s international lineup.
A particularly innovative component is the Live Song Plug segment, where topliners present new tracks directly to a mixed audience of Chinese and international artists, encouraging collaborative creativity. The showcase also includes a cultural exchange session, providing insights into market trends and music development strategies across regions.
Industry insiders from Spotify, QQ Music, Bilibili, and other major platforms are expected to attend, emphasizing the event’s significance as both a performance showcase and a networking hub. By facilitating direct engagement between Chinese artists and the global electronic music ecosystem, Cheerful Music is positioning itself as a bridge between markets.
Tickets start at €15, with limited complimentary passes offered via networking drinks. As global audiences increasingly look to Asia for electronic music innovation, Cheerful Music’s ADE showcase underscores the label’s pivotal role in shaping the next wave of international EDM trends.
TICKETS ON SALE FROM: https://www.enterticket.es/eventos/building-the-bridge-uk-china-showcase-by-cheerful-music-324220
ABOUT CHEERFUL MUSIC
Cheerful Music was founded in Shenzhen in 2019, with its London branch office established in 2023. By utilizing their insight into the music market and their innovative business model, Cheerful has released numerous globally viral hits such as ‘YI XIAO JIANG HU (Subject Three)’, ‘XIAO CHENG XIA TIAN’, ‘TA SHAN HE’, ‘BAN SHENG XUE’, and ‘XIANG SI YAO’. Today, Cheerful Music has become a top international record labels in China. Cheerful Music is committed to promoting Chinese music culture to the world stage, as well as helping talented international musicians enter the Chinese market. Cheerful promotes the integration of Chinese and Western music and its global development, allowing the world to listen to Chinese music. Learn more about Cheerful Music on their website, TikTok, and Instagram.
