WJB Management is a company that helps all types of creatives get to the next level! Covering all genres, we have been in the business for nearly 10 years already! Our results always exceed expectations.
As an Atlanta based company, what advantage do you bring compared to other locations within the US market?
ATLANTA is a hot space for creatives in all spaces, especially in the entertainment industry. Most creatives eventually have to deal with Atlanta in some type of capacity and we help them do that in the best possible way. The city will only get bigger and better, we’re happy to call it home.
What mistake do you most commonly see artists making?
The biggest mistake that artists make is spending money or making moves without a plan. One thing won’t change your career and having zero brand identity will keep you in neutral. Many artists fail to understand how important it is to have a foundation and great team.
We noticed that you work with more than just music artists, what are your other specialties?
We work with influencers, producers, business owners, and anyone connected to the many interconnected industries out there. If you want to take your plans to the next level, we want to help you accomplish that goal.
How as COVID impacted your business and what changes has it forced you to make?
COVID has impacted our business by forcing it to become more digital. For some clients that was an easy adjustment and for others it was difficult for them to adapt. However, we’re happy to see things coming back to normal and our clients thriving in this new environment.
What are your top 3 favorite artists at the moment and why?
Top 3 would be Lil Baby, Kanye West and Kodak Black. Lil baby because he’s doing it all and doing it the best. Kanye West because he knows how to push limits in every possible way. Kodak because he’s going harder than he ever has before and is finally showing his true potential.
What qualities make a client most desirable to work with?
Someone who is ambitious, humble, talented and open-minded.
Give us a piece of wisdom about the business.
This is not an overnight success, it takes time and money. People don’t realize it can take 5-10 years to be an “overnight success”. Make sure this is something you love and want to do before you get into it!
