After a year away from releasing music, Swedish-born, London-based artist and producer BIBC (Born In Between Colours) makes a powerful return with his brand-new single, “soft launch,” featuring long-time collaborator Gallileo. The release marks the beginning of a new era for BIBC, one defined by fresh branding, a renewed artistic vision, and the road to his forthcoming debut album.
The track itself is a testament to BIBC’s evolution as a producer. “soft launch” is a compelling blend of atmospheric melodies, introspective lyricism, dynamic production, and dancehall-inspired rhythms. It highlights his continued dedication to his genre-bending roots while showcasing a refined, more mature sound. The song also playfully embodies the theme behind its title, serving as a lighthearted and fun anthem for a budding new relationship.
Speaking about the release, BIBC says, “This song represents a fresh start for me. I’ve spent the past year refining my sound, evolving as an artist and preparing for this moment. ‘soft launch’ is the first step into a new era – one where I’m finally stepping into my full potential.” This sense of newfound confidence and artistic clarity is palpable throughout the track.
The creative partnership between BIBC and Gallileo is a long-awaited one, with “soft launch” being the first track they built together from scratch. Their chemistry, captured in a spontaneous late-night studio session, is a key element of the song’s effortless flow.
BIBC’s return follows an impressive career that has already seen him perform at major festivals and sell out headline shows at venues like the O2 Academy Islington. “soft launch” is a powerful reintroduction, signalling that BIBC is poised for his most impactful chapter yet.
