DDG brought his birthday celebration to Atlanta’s Cascade skating rink with new music to celebrate and cameras ready to capture the next chapter. On October 9, the rapper and content creator gathered Gunna, 42 Dugg, K CAMP and a lineup of fellow artists for a night that doubled as a release party for HIT-A-THON (Deluxe).

The celebration also became the setting for his “Georgia Wata” music video featuring Real Boston Richey and BenDaDonnn. With collaborators in the building and the festivities already underway, DDG made the party part of the project.
For an artist whose career stretches across rap, YouTube and livestreaming, the combination made sense. His audience follows both the records and the personality behind them. At Cascade, those two sides of his career shared the floor.

Gunna, Zaytoven and More Join the Celebration
The guest list brought together established artists, producers and emerging voices. Alongside Gunna, 42 Dugg and K CAMP, attendees included Zaytoven, Real Boston Richey, Pluto, Karrahbooo, BenDaDonnn and Domani.
Several guests had connections to the music DDG was celebrating. Real Boston Richey and BenDaDonnn joined him on “Georgia Wata,” while 42 Dugg and K CAMP appear among the collaborators named for the expanded project.

Cascade gave the gathering room to move beyond the usual release-party format. Guests could skate and socialize while DDG celebrated another year and introduced the deluxe album. The rink also gave the video production a setting with its own character, allowing the festivities to become part of the visual.
That connection between the event and the music was the night’s strongest element. The people surrounding DDG were also part of the creative world listeners encounter on the project.
‘HIT-A-THON’ Deluxe Adds Seven Tracks
Released through Epic Records, HIT-A-THON (Deluxe) expands the original album with seven additional tracks. The 22-song edition includes collaborations with Cash Cobain, 42 Dugg, Trippie Redd, Jacquees, K CAMP and Zeddy Will.

The expanded release gives DDG more room to work across different collaborations while keeping the project in circulation. Each additional record offers another opportunity to connect with listeners who may follow a featured artist before finding their way into his catalog.
The campaign also includes the official video for “Scrub Da Ground,” featuring Bunna B. Together, the visuals give individual songs space to develop identities beyond their place on the tracklist.
For DDG, that matters. His online presence can bring attention to a release quickly, but the music still has to give people a reason to return. The deluxe edition puts more material in front of that audience while opening the door to new listeners.
‘Georgia Wata’ Keeps the Night Moving
The “Georgia Wata” video arrived October 19, 2026, carrying the Cascade celebration into the next stage of the album campaign. Directed by Diesel Films, the visual accompanies the Zaytoven-produced track featuring Real Boston Richey and BenDaDonnn.

Filming during the birthday celebration gave the production a built-in connection to the occasion. Instead of leaving the night behind as a collection of social media posts, DDG incorporated it into an official release.
The approach fits the way he moves between entertainment platforms. A gathering can become content, content can introduce a song, and a song can bring a different audience into the conversation. Here, those connections came together around one location and one celebration.
With HIT-A-THON (Deluxe) available and “Georgia Wata” extending the festivities on screen, DDG gave fans both new records and a look inside the night that helped bring one of them to life.
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