On Saturday, June 21, 2025, Atlanta’s nightlife hit another level — and Nikki Jzo was at the center of it.
The powerhouse entrepreneur and casting director delivered one of the most talked-about events of the season with the official after party for Birthday Bash, hosted at King of Diamonds and powered by her agency, Baddie Castings.
The event, branded Saturday Night Live, was more than just a party. Featuring performances from Big Boogie, YK Niece, and the AMG Twins, it was a showcase of style, coordination, and unmatched energy. From the curated cast to the seamless production, Nikki and her team proved once again why they’re setting a new standard for nightlife events in Atlanta.
Nikki’s hands-on approach was evident throughout the evening — from hair and makeup to talent management and show timing. The packed house and high-energy performances were a testament to the kind of strategic, high-touch casting that her agency has become known for.
Before she became a go-to source for media and nightlife talent in Atlanta, Nikki was a dancer herself. That insider experience gave her a rare understanding of both performance and professionalism, allowing her to build a talent agency rooted in trust, hustle, and execution.
Her rise has been steady and impactful.
Nikki has cast talent for music videos with artists like 21 Savage, Yung Nudy, and Black Youngsta, as well as for productions with major networks including BET and VH1. She played a key role in staffing King of Diamonds Atlanta when it reopened post-pandemic — a project that brought over 2,000 workers back into the industry.
Beyond big names and crowded events, Nikki’s vision is about creating sustainable opportunities. Through initiatives like her Bottle Girl Bootcamp, she’s equipping women with the tools to thrive in nightlife — not just as performers, but as entrepreneurs.
Her agency prioritizes work ethic and ambition over social media followings, focusing instead on helping talent build comp cards, promo materials, and confidence.
This past Saturday’s event wasn’t just another party — it was a statement. A demonstration of how Nikki’s model continues to elevate Atlanta’s scene with polish, power, and presence.
And while national recognition is growing, Nikki remains focused on building something even bigger. With boutique services and training programs in development, her sights are set on taking her approach global.
“I want people to leave saying it was a vibe,” she’s said before.
And if June 21 was any indication, Nikki Jzo’s vibe is exactly what the culture needs — organized, intentional, and undeniably electric.
