In a surprising and significant moment during a private listening session with emerging artist TRell, AMS Music Entertainment CEO Alvin Mays was stopped in his tracks by a voice that radiated both grit and soul. The artist? Little Rock’s own Sway — a talent whose authenticity and Southern flair made an immediate impression.
“What I heard was more than music — it was a story, a movement,” said Mays, known throughout the industry for his ability to spot rising stars before they hit mainstream radar.
Struck by the raw emotion and unique tone of Sway’s performance, Mays moved swiftly. He connected with the artist through social media and wasted no time extending a personal invitation to the legendary Patchwerks Studio in Atlanta — a venue where hits by hip-hop and R&B icons have been born.
The invite signals a potentially major moment in Sway’s budding career. While official details remain under wraps, insiders suggest the studio session could evolve into a released single — or even a development deal under AMS Music Entertainment.
This move underscores AMS’s continued mission to uncover and amplify grassroots talent, building bridges between regional artistry and national platforms.
With a voice that resonates and a story waiting to be told, Sway may very well be the next Southern breakout star to watch.
