From the vibrant heart of Cameroon to the pulsing UK music scene, ALIAS is ready to set souls ablaze with the release of his breathtaking new music video, WINNING, which hit screens on the 5th of April, 2025. This isn’t just a visual, it’s a full-body experience, weaving R&B’s silky allure with rap’s raw edge, all drenched in a tidal wave of love, vulnerability, and unification. Inspired by the overwhelming rush of companionship, ALIAS pours his soul into a track that’s as sensual as it is fearless, a sonic marriage of two energies becoming one.
“I don’t overthink the technical side,” ALIAS admits. “It’s all soul for me, feelings and actions straight from within.” That instinct led him to producer jayh3rb, whose irresistible instrumental cracked open a creative floodgate. Recorded at Middleton’s 258online studio, where a pair of sonic wizards conjured the magic, ALIAS found himself crafting something entirely new. The video, brought to life by the deft hands of filmmaker morriaty.mov, amplifies the track’s intimacy, turning it into a cinematic pulse of nostalgia and connection.
The combination of sounds pulls you in further with every second, from the violins, perfectly timed, swaying the melody like a lullaby, or the delicate water drops rippling in the background, tugging at memories you didn’t know you had. Love is the core of ALIAS’ message. This standalone single isn’t just a flex of his capabilities; it’s a beacon for what’s to come, with whispers of EPs or albums on the horizon. “I want listeners to tune in, feel where I’m coming from, and connect with what I am,” he says.
WINNING is a breathtaking display of ALIAS’ artistic depth and emotional range, blending the smooth allure of R&B with the raw intensity of rap to create something both intimate and unforgettable. Every element—from the textured production laced with subtle water drops and lush violins, to ALIAS‘ soul-stirring vocals—feels intentional and immersive, pulling listeners into a space where vulnerability meets strength. The music video adds another layer, capturing the song’s emotional pulse with cinematic elegance and quiet power. ALIAS isn’t just making music—he’s building experiences that resonate on a deeper level, and WINNING is proof that he’s an artist not only worth watching but feeling.
ALIAS’ journey is as unexpected as it is electric. Born in West Africa, he never saw music in his stars until friends, musicians themselves, spotted the spark he didn’t know he had. “They saw the gift, and through them, I found it too.” Now, he’s carving a lane all his own, blending the UK’s gritty edge with American flair, unbound by any one style. “I’m versatile, R&B one minute, rap the next. Any style can be mine because I keep an open mind.” Teaming up with close collaborator Energyboy, another artist riding the same wave, ALIAS is building a foundation brick by soulful brick. WINNING is more than a song or a video, it’s ALIAS’ mission statement. With every note, he aims to inspire, to ripple out wide and touch lives. His ultimate goal is to rise as a household name in the industry while evolving as a person, releasing music that lifts spirits and spreads far.
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