Kitchener, Ontario — There’s a stillness that arrives at exactly 3:24 a.m. The rest of the world sleeps while the mind races, untethered by daylight or distractions. In his newest single, “3:24,” Canadian hip-hop artist 3VAN taps into that ghost hour—the borderland between introspection and implosion—and delivers one of his most honest, emotionally-charged releases to date.
Available now on all major streaming platforms through the prestigious distribution service EMPIRE Records through 0102 Labs, “3:24” is a gripping five-minute declaration. The production ranges from hard-hitting boom-bap drums and samples to dizzying pianos, synths and trap drums, before ending on the tender soul sample of Beck & Call by The Sextones. Despite all of this, it’s the voice at the centre —wounded, determined, unmistakably human—that carries the emotional weight. With his signature blend of lyricism and melodic storytelling, 3VAN turns his sleepless thoughts into poetry, letting listeners eavesdrop on the kind of brutally honest conversation most people only have with themselves.
“I wrote ‘3:24’ after a string of long nights where everything felt too loud,” 3VAN shares. “It’s not just about heartbreak. It’s about being honest with yourself, finally, even when the truth isn’t what you want to hear.”
Like “Nothing Is The Same”—two previous singles that earned 3VAN critical buzz on 24Hip-Hop and Topica Press—this latest track continues the trend of vulnerability as power. But “3:24” feels even more distilled. There’s no filler here, no posturing. Just the voice of a young yet experienced artist peeling away every last layer of ego to reveal something rare: authenticity without apology.
A Sonic Snapshot of a Soul in Transit
Where his earlier work flirted with nostalgia and ambition, “3:24” is firmly rooted in the present. It doesn’t ask for closure or answers—it simply bears witness. The result is cinematic in its stillness, like a scene unfolding in a late-night indie film: darkness all around, phone glowing, old memories resurfacing uninvited. The space between the lines becomes just as important as the lyrics themselves.
Each bar hits with quiet intensity:
“Twenty-four, how many more years to go? / Took all of my tears from every fear now I’m appearing dope,”
These aren’t just lyrics—they’re timestamped emotions.
A Movement, Not Just a Moment
Behind the growing mythos of 3VAN is a vision—one carefully curated through his indie imprint, UNPROMOTED SOUNDS. With co-signs from rising industry names and features in underground tastemaker blogs, the Ontario-based multi-hyphenate (rapper, producer, engineer) has built his brand around consistency, self-awareness, and a refusal to follow the pack. The monthly release strategy he’s adopted since early 2025 shows no signs of slowing down. Each drop deepens the narrative, each song feels lived-in.
3VAN has continued to apply pressure in the game leading up to this pivotal, industry-backed release. From working with the experienced RadioPushers and the young and hungry Very Rare Cinema, 3VAN has been carving out his lane by hand by leaving no opportunity untouched, earning airplay on 99.7 Da Heat Miami and locking in coming collaborations with Ant Lee, Malaki and Mr. SoundTrackz. From Spotify algorithms to TikTok snippets, 3VAN is playing the long game—stacking soulful singles that double as chapters of a diary we’re all being invited to read in real-time.
And if “3:24” is any indication, the next chapters are only getting more personal.
STREAM “3:24” by 3VAN
Now available on Spotify, Apple Music, and all streaming platforms.
ABOUT 3VAN
Hailing from Kitchener, Ontario by way of the Waterloo region, 3VAN is quickly becoming one of Canada’s most compelling hip-hop voices. Blending the emotional depth of Drake with the penmanship of J. Cole and the mood-driven atmosphere of Brent Faiyaz, 3VAN crafts music that feels cinematic yet intimate—every word intentional, every track a timestamp. With his own label UNPROMOTED SOUNDS and a swelling catalogue of emotionally-driven singles, he’s quietly building a discography that will one day be impossible to ignore.
Read also: 3VAN and Malaki Detonate with “FALLOUT”: A Gritty, No-Holds-Barred Statement from the Underground
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