The artist and UNDRGRND co-founder pairs a sharp three-song release with an entrepreneurial mission rooted in West Coast culture.
LOS ANGELES, CA – California artist, entrepreneur and creative executive Pofsky returns with After Midnight, a new three-song EP released through All Wins Entertainment. The project continues a career shaped by ambition, independence and a commitment to building something that extends far beyond his own music.
Rather than overcrowding the project, Pofsky uses its brief runtime to concentrate on the qualities that have defined his growth. Melodic hooks, purposeful lyrics and West Coast production sensibilities shape an EP that feels polished without losing its personal character. The songs carry the energy of late-night reflection, when ambition becomes clearer and the next move begins taking form.
That sense of direction has followed Pofsky from California’s 805 region to Los Angeles, two places that remain connected throughout his artistic identity. His music balances the grounded perspective of his hometown roots with the faster pace and larger possibilities of Los Angeles. The combination gives him a recognizable position within the evolving West Coast landscape.
Pofsky has strengthened that position through collaborations with AzChike, Tru Carr, DCMBR, Jakarta $lim, Airplane James, Derek King, Kyle Banks, Casey Veggies and Spank Nitti James, among others. His appearance on AzChike’s “4:30 AM (Want It)” from Born To Be Important surpassed one million streams. His own release “Light It Up,” featuring Derek King and Kyle Banks, also exceeded one million streams, with the accompanying visual generating more than 730,000 YouTube views.
His reputation has also been reinforced through live performance. Pofsky has shared stages with 310babii, Zoe Osama and Kalan.FrFr, performed at NWC Fest and delivered a sold-out headlining show at the Peppermint Club. He has demonstrated an ability to move from melodic records to energetic performances without losing the personality that connects him to listeners.
After joining Steven G on tour in 2025, Pofsky expanded that partnership with a 2026 run reaching New York City, Washington, D.C., Atlanta, Houston and Los Angeles. The multi-city stretch introduced his music and brand to audiences beyond California while giving him another opportunity to develop as a performer. It also reflected the steady, deliberate way he has approached every stage of his career.
That same strategy drives his work as Co-Founder and Creative Director of UNDRGRND. Through UNDRGRND Records and UNDRGRND Studios, Pofsky guides creative campaigns, events, marketing, operations and artist development. His work behind the scenes allows him to contribute to West Coast music from multiple angles, providing resources for developing talent while continuing to advance his own career.
With After Midnight now available through All Wins Entertainment, Pofsky is adding three new records to a much larger story. Supported by million-stream releases, notable collaborations and an expanding performance history, he continues establishing himself as an important voice both in front of the microphone and behind the scenes. The EP represents another connection between his artistry, business leadership and investment in community, strengthening something designed to remain valuable long after the music stops playing.
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