O.J. Simpson’s Forgotten ‘Juiced’ Prank Show Revisited in Chilling New Docuseries

A new Investigation Discovery docuseries is reopening one of the strangest chapters of O.J. Simpson’s public life by examining the chaotic making of his 2006 hidden-camera project Juiced.

O.J. Simpson’s Juiced prank show is getting a dark reassessment in O.J. Unseen: Exploitation of Evil, a new four-part documentary event from Investigation Discovery. The series revisits the largely forgotten 2006 production through never-before-seen footage and accounts from people who were involved behind the scenes.

Juiced was conceived as a hidden-camera comedy vehicle in the mold of the reality-TV prank boom of the 2000s, with Simpson disguising himself and surprising unsuspecting members of the public. The project ultimately surfaced as a pay-per-view special and DVD release, becoming notorious for bits that leaned directly into Simpson’s already controversial public image.

Among the show’s most infamous sequences was a prank in which Simpson attempted to sell a white Ford Bronco while making jokes tied to the nationally televised 1994 police chase. Other sketches featured him dressed as Elvis Presley, a janitor and other characters, with each prank typically ending with the catchphrase, “You’ve been Juiced.”

Entertainment Weekly reports that the new docuseries goes beyond revisiting the finished comedy special and examines what happened during production. Participants describe a volatile atmosphere, while previously unseen behind-the-scenes material shows Simpson making unsettling remarks when cameras were still rolling.

The documentary also places Juiced within the broader media spectacle that continued to surround Simpson long after his 1995 acquittal in the killings of Nicole Brown Simpson and Ronald Goldman. Simpson was later found liable for their deaths in civil court, and his subsequent public ventures repeatedly reignited scrutiny over how entertainment companies handled his notoriety.

O.J. Unseen: Exploitation of Evil premieres September 7 and 8 at 9 p.m. ET on Investigation Discovery, with episodes also available to stream on HBO Max. Twenty years after Juiced first appeared, the series is positioning the prank show not simply as a bizarre relic of early reality television, but as a case study in celebrity, exploitation and the limits of shock-driven entertainment.