Every month, we highlight some of our favorite rising artists in the Best New Artists feature, but we know that not everyone is interested in discovering a dozen new artists every month. For those who are: we appreciate you. For everyone else, kick rocks we tried to take a step back at the beginning of 2021 and round up some acts that we’re especially excited to watch this year.
These artists are all in different places in their career—some are still gearing up for a debut album, some are reaching a tipping point and on their way to mainstream success, and a handful are just a few singles in. The common thread is that all of these artists are looking like they’re about to level up in 2021. That could mean commercial domination, or it could mean realizing the full potential of their creative vision. Success means different things for different artists, and our goal is never to simply predict “the next big thing.”
Today we’d like to introduce you to rising California artist Jesse Carter aka Jaydabee, born in the California East Bay Area, Latino and African American decent, 2nd child of 5 sons. Raised by a young single mother. He started his music career in the midst of a world wide pandemic. With few singles and no albums. Jaydabee has caught the attention of many Los Angeles producers and DJ’s. Such as DJ FRAZE One of iHearts Tha Medicine Radio and Power 106 FM.
Jaydabee seems like the next in the lineage of rappers like Nipsey Hussle, Kendrick Lamar or Swae Lee: distinctly East, with poise and insight beyond their years and a lack of hubris. Jaydabee’s tales of hustling and growing up without are animated by his journalistic eye for detail, macabre humor, and well-honed sense of self. It’s unclear just what the 29-year-old artist has in store for 2021 but its definitely going to be worth watching out for.
Connect with Jesse Carter on social media for updates on new music, videos, and more; @follow_jaydabee