Becoming a successful musician requires dedication, perseverance and a fair bit of luck. To make it as a musician, you’ll need to develop your skills, build an audience and network with other industry professionals. There is no one right way to become successful in music. Many musicians take alternative routes to success through different types of music like blues and country music or by working in the background on other artists’ albums. The road to the peak as a musician can be challenging, but there are ways that you can increase your chances of becoming famous. If you are serious about making it in the world of music, here are some tips from Blake DeLuca, who has long-standing experience in artist management and marketing:
Develop a website that creates a personalised experience.
A website is the best way to build your brand as a musician. It is also great for generating leads and building your consumer database. By creating a site, you are making a place where people can go to learn more about you and your music, where they can purchase your products, and where they can find ways to connect with you. Using a free website builder, you can create a website for little or no cost. “Make sure the site builder is easy to use to put your content on your site,” suggests Blake. Once your site is online, drive targeted visitors to it using paid advertising. You can use Facebook ads, Google ads, or paid promotions on websites related to your music genre. Your website should allow visitors to learn about who you are, what inspires you, and the story behind your music.
Create a consumer database.
Musicians are in the business of creating great experiences for their fans. To do that, they need to know who their fans are so they can provide them with what they want. One way to do this is by creating a consumer database or mailing list. You can start by collecting people’s email addresses at your live shows or through a subscription form on your website. DeLuca adds by saying, “You can also add an email sign-up option to your social media pages.” Many free or low-cost tools can help you manage your email list, including Mailchimp and AWeber. Use your email list to stay connected with your fans, drive new sales, and send surveys to learn about your fans’ preferences.
Make merchandise that people love.
Another way to create a relationship with your fans is by making merchandise that they love. Blake implies: “Many successful musicians have helped their sales and popularity by creating great merchandise like t-shirts, vinyl records, and coffee mugs.” By making merchandise that people love, you’ll be able to make more money off your sales and build a relationship with your fans simultaneously. Successful merchandise can also be a great source of passive income. It’s not enough to make any old merchandise; you need to produce merchandise that people love.
The road to success as a musician can be challenging, but there are ways that you can increase your chances of becoming famous. Develop a website that creates a personalised experience, a consumer database that lets you know who your fans are, and make merchandise that people love. With these three tips, you’ll be well on your way to becoming a successful musician.