Having worked with huge brands like the Grammy Awards, Billy Porter, Fat Joe, Nike, Wu-Tang Clan, Team Jordan, BET, Universal Records, DJ Khaled, Chef Cordell Robinson, and many others, it’s safe to say that Lucky Church has made a name for himself as one of the behind-the-scenes, go-to guys in the entertainment industry. With over 20 years of PR, marketing, and networking experience, he has become a super-connector, global liaison, and a pro at building meaningful, sustainable relationships.
Lucky is currently the director of Client Relations, PR, and Social Media Management at Mungo Creative Group and is a man who cannot be defined by one single role. The Harlem/Bronx native wears many hats and is in the midst of some exciting new projects that will be announced soon. He has a natural gift for building and cultivating relationships, and it shines through all that he does. Lucky has also become the brand manager for Elliot Carlyle who is a fashion influencer and the Lead Consultant for the CFDA. As Lucky Church always says, “Trust your journey and know that what’s meant for you will be yours. The most powerful asset we have is the magic of our minds, and we must know that everything we do has a purpose. When you walk within your purpose, you will truly be happy and fulfilled.”
What made you get into hip-hop media? Hip Hop has always been a part of my DNA. I remember growing up and hearing music blasting through car radio systems as you would walk through Harlem, the Bronx, or any NYC borough. Yet the moment that led me to the industry side of things was my very first concert at MSG. I believe it was Puff Daddy and the Family “No Way Out” tour, and the energy in the building was electrifying. I remember the excitement on everyone’s faces and also the sadness when they performed the tribute to Biggie. I can still hear the crowd scream as Jay Z appeared on stage, and all I could think to myself was, this is why I love hip-hop culture. I’m here immersed within this moment, living and breathing history as it’s being created right before my eyes. That’s when I knew I wanted to tell these stories while curating them from the voice of someone who looked like the people on the MSG stage. That was when I knew whether I was performing or pulling strings behind the scenes; this was where I wanted to be, and my life had changed forever.
Who is your favorite artist you’ve worked with? My absolute favorite artist I’ve ever worked with is Fat Joe. He is truly a class act and one of the kindest, most genuine, hardworking, and supportive people I have ever met. It doesn’t surprise me, though, because the people who introduced me to him are an extension of who he is. My brother from another Terrell Jones, who is also Fat Joe’s Creative Director & Style Curator, introduced us a while back. I remember Joe saying, “If Terrell’s like a brother to you, then that makes you my brother too.” Not to mention the other countless people Joe and I have a love for, such as my brother Tony Sunshine and my sister Monique Davis. Fat Joe has a heart of gold, and when he walks into a room, the party turns up to the max. My favorite experience working with Fat Joe was in Miami. My mentor Ruben Oliva threw a birthday party for his Queen, Carla Oliva, and we booked Fat Joe as the surprise performer for the event called “Carchella” (Carla + Coachella = Carchella). We even had a custom amusement park with rides, games, and a Ferris wheel. We hired Joe for 2 hours, yet out of the kindness of his heart, he performed and partied with us all night. He didn’t have to, but he did, and that’s why I love him dearly, and he will always be my favorite celebrity in the game.
What is a hip-hop media liaison? A Hip Hop Media Liaison is a person with their fingers on the pulse of the industry as they watch, record, and translate what is and what will be within Hip Hop or any other arena. They communicate between media outlets and artists or brands that deserve a fair shot to have a light shined on their talent, products, or services. An excellent media liaison will have relationships that can help build the careers of their clients or anyone within their circle of influence. Although having connections is a great thing, yet, the real key is “Who Knows You?”. If you have a list of contacts that don’t respond to your emails, text, or calls, then maybe you’re not as connected as you think. A hip-hop media liaison is also a person who is consistently evolving because the hip-hop universe is forever expanding. If you don’t keep up with its fast pace, you can be left behind to relearn everything within a few months.
You’re well respected. What’s the best advice you can give someone starting out? If I had to give one piece of valuable advice for people starting any business, I would say be honest because your character is your currency. You must be honest with anyone you’re working with, but most importantly, you must be honest with yourself. If you know you aren’t equipped to handle a specific project or job presented to you, be honest, even if that means removing yourself from the equation and suggesting someone better suited to get the job done right. Or at least be wise enough to take on the job if you know you can hire someone to help you get the job done right. Results are king in any business format. So being a reliable source people can trust for advice or suggestions on who they can work with is a skill set on its own that can find ways to monetize like anything else. I have suggested many people for positions I was offered, and the client still circled back and hired me as an advisor because of my honesty, and I made a suggestion that made sense. There is no shame in admitting what we don’t know. Yet, it is shameful to embarrass yourself or your client when you knew you weren’t built for the job in the first place.
Where can people keep up with you? People can find me all over social media. I’m pretty easy to find because my name is so unique. I’m the only Lucky Church in the world at the moment. I can be found on all social media platforms as follows:
@TalkToLuckyChurch (Instagram business page)