Japanese hip-hop group BE:FIRST have released their new single, “BRUCE WAYNE,” featuring Flo Milli and ATL Jacob. Available now across all major digital streaming platforms, the collaboration arrives alongside an official music video and offers the first look at a new chapter designed to take the group further onto the international stage.
“BRUCE WAYNE” brings together BE:FIRST’s gritty, dynamic sound, Flo Milli’s bubbly confidence and aggressive rap delivery, and ATL Jacob’s hypnotic production. Rather than sounding like a feature assembled from separate parts, the record allows each artist to maintain a distinct identity while contributing to a cohesive and energetic final product.
The track was created by an accomplished international team that includes Starrah, Taylor Ross, ATL Jacob, Flo Milli and BE:FIRST executive producer and BMSG CEO SKY-HI. Starrah has worked with artists including Beyoncé, Drake and Rihanna, while Taylor Ross has contributed to records involving Anitta, David Guetta and Doechii. Their combined experience gives the single a polished global quality without taking away from the personality that has driven BE:FIRST’s rise in Japan.
ATL Jacob embraced the opportunity to work outside his usual creative environment. “As a producer, I love being put in environments that are unfamiliar. It forces you to listen differently, create differently, and ultimately make something that feels fresh and genuine,” he said. That openness can be heard throughout “BRUCE WAYNE,” which connects Japanese pop performance with the weight and bounce of contemporary Atlanta production.
The release arrives ahead of BE:FIRST’s first global EP, WATCH ME, scheduled for September 18. The upcoming project will feature production from Tommy “TBHits” Brown, whose credits include Ariana Grande, Justin Bieber and The Weeknd, as well as additional work from ATL Jacob and a guest appearance from multiplatinum rapper BIA. The EP represents BE:FIRST’s most direct commitment yet to becoming a truly global act.
Formed on August 13, 2021, through the reality audition program THE FIRST hosted by producer and rapper SKY-HI, BE:FIRST consists of SOTA, SHUNTO, MANATO, RYUHEI, JUNON and LEO. The group’s music moves naturally between dance, pop, hip-hop and R&B, supported by commanding choreography, strong individual personalities and a clear understanding of how to perform as one unit.
Since their debut, BE:FIRST have become one of Japan’s leading music acts, earning 12 No. 1 singles on the Billboard Japan Hot 100 and selling out performances around the world. Their expanding influence has also brought recognition from major cultural and fashion names including Gold House, Dior, Gucci and Loewe. Powered by their devoted fandom, known as BESTY, the group has steadily built the foundation for a larger international breakthrough.
Flo Milli brings significant momentum of her own to “BRUCE WAYNE.” The Alabama-born rapper has generated more than 4 billion career streams, beginning her rise with the viral success of “Beef FloMix” and “In The Party,” the latter of which has accumulated more than 250 million streams and views worldwide. Her debut mixtape, Ho, Why Is You Here?, helped establish her as one of rap’s most charismatic new voices, leading to nominations at the BET Awards and MTV Video Music Awards.
Her career continued to grow with the debut album You Still Here, Ho?, a headlining tour, a Coachella appearance and major partnerships with brands including Google Pixel, American Express, 7-Eleven and NYX Cosmetics. Flo Milli later achieved one of her biggest commercial moments with “Never Lose Me,” which peaked at No. 15 on the Billboard Hot 100 and held the top position on Billboard’s TikTok Top 50 for multiple weeks.
That success continued through her appearance on The Tonight Show Starring Jimmy Fallon, the release of Fine Ho, Stay and alternate versions of “Never Lose Me” featuring SZA, Cardi B, Lil Yachty and Bryson Tiller. Her NPR Tiny Desk performance has attracted more than 1.4 million views, while later releases including “Gripper” with T-Pain, “Perfect Person” with Coop and “Flo Jackson” have kept her momentum moving forward. “Flo Jackson” alone surpassed 30 million Spotify streams, setting the stage for her current era and the upcoming album she is preparing to release.
ATL Jacob, born Jacob Canady, has also become one of the most sought-after producers of his generation. The 23-year-old Atlanta native began producing music in ninth grade and later earned a place as an in-house producer for Future’s Freebandz label after meeting the rapper at 17. His production can be heard across Future’s albums The Wizrd and I Never Liked You.
Inspired by artists and producers including Future, Drake, Kanye West, Metro Boomin and 808 Mafia, ATL Jacob has developed a catalogue that includes work with Nicki Minaj, Travis Scott, Moneybagg Yo, Kodak Black, Lil Durk and Lil Baby. His ability to create powerful, recognizable production while adapting to different artists makes him an ideal collaborator for BE:FIRST’s international expansion.
“BRUCE WAYNE” will lead into the BE:FIRST WORLD TOUR SHOWCASE TOUR 2026: WATCH ME, bringing the group’s live performance to audiences around the world. The tour, single and upcoming EP form part of a coordinated global campaign that shows BE:FIRST are not approaching international growth as a temporary experiment.
With BE:FIRST’s commanding performance style, Flo Milli’s unmistakable personality and ATL Jacob’s production, “BRUCE WAYNE” delivers a collaboration that feels ambitious, energetic and built for a worldwide audience. More than another single, it introduces a new era for the Tokyo group as they continue their push to become the next major global powerhouse to emerge from Japan.
Follow BE:FIRST:
Instagram (1M+) | TikTok (1.3M+) | YouTube (1.25M+) | Spotify (2.1M+)
Russ Dismisses Empty Excuses on Self-Produced New Single “Coulda Shoulda Woulda”
July 31, 2026
COMMENTS
0