50 Cent is expanding his business portfolio into casino gaming with Headcrack, a new live table game inspired by the three-dice street game Cee-lo.
50 Cent has partnered with gaming company TCSJOHNHUXLEY to develop the project, which is officially titled 50 Cent Headcrack. According to TMZ, the game is designed to bring the familiar three-dice format into regulated casino environments with a formal betting structure.
Headcrack is scheduled to make its global debut at G2E Las Vegas 2026, running September 29 through October 1 at The Venetian Expo. The presentation will introduce the game to casino operators and other gaming-industry professionals before any wider commercial rollout.
The concept keeps recognizable Cee-lo elements while adding casino-specific features such as dealers, side bets, published payouts and gaming technology. A 4-5-6 roll remains central to the format, while a Bank-Shooter-Tie structure is intended to make the rules easier for new players to follow.
Las Vegas is already familiar territory for the rapper, who previously announced his “50 Cent: In Da Club” residency in the city. The Headcrack project adds casino gaming to a business portfolio that already stretches across music, television, film, touring, spirits and consumer products.
TCSJOHNHUXLEY Executive Chairman Tristan Sjöberg described the partnership as a combination of 50 Cent’s entertainment reach and the company’s experience in live casino gaming. The game is being developed for commercial operators in both traditional and automated dice formats.
No broad casino placement schedule has been announced yet beyond the G2E debut. The Las Vegas showcase will be the first major industry presentation for Headcrack as 50 Cent moves another part of New York street culture into a commercial entertainment setting.
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