Charlotte, North Carolina’s own Nova Justyn is making serious noise with his latest release — a single and music video titled “Sharks,” inspired by his first trip to Los Angeles. A bold, witty, and refreshingly upbeat track, “Sharks” gives listeners a cinematic look into the hustle, the grind, and the hunger for success in a world where only the most determined thrive. With its vibrant visuals and tight storytelling, this release marks a defining moment in Nova’s evolution from rapper to full-fledged artist — one who paints vivid pictures with both sound and vision.
Swimming with Sharks: The Story Behind the Song
At its core, “Sharks” captures a young artist’s deep hunger to break out of the norm. But this isn’t just about fame or flexing. For Nova Justyn, this song represents a mindset. Inspired by his first visit to Los Angeles — the city of dreams and sharks — Nova tapped into the energy of ambition, pressure, and possibility that defines the entertainment capital.
“Sharks was inspired by my 1st trip to Los Angeles, California,” Nova explains. “It’s a glimpse at the product of everyday hustle & the pursuit of success.”
The track isn’t just metaphor — it’s mood, motion, and message. It’s the feeling of walking through Beverly Hills in rain boots because nothing will stop your grind. It’s clocking out of a 9-to-5 and clocking right into your purpose. It’s about knowing you’re built for more and refusing to settle for anything less.
Visual Storytelling That Hits Hard
Where the song swims with energy, the official music video brings the message into full color. Shot in cinematic fashion, the visual for “Sharks” adds another layer to the story — contrasting Nova’s everyday reality with his big dreams and ambitions. It’s a day-in-the-life video that feels anything but ordinary.
“The visual sheds the perfect light on the track,” Nova says. “It highlights the reality of working a normal day job, and pursuing a lavish lifestyle full of luxuries. It’s witty, clear, and upbeat just like the track itself.”
And just like any great journey, this one didn’t come without challenges. On the day of the shoot — which had been meticulously planned — an unexpected storm threatened to cancel everything. But instead of folding, Nova adapted.
“It poured down rain almost canceling the entire day,” he recalls. “That’s how I ended up wearing rain boots during the majority of the video. The original shoes were soaked.”
That one detail —It’s not about perfection. It’s about perseverance. That’s the heartbeat of “Sharks.”
Breaking the Mold: Nova Justyn’s Artistic Evolution
While some artists stick to one lane, Nova is painting outside the lines. With “Sharks,” he deliberately stepped beyond his usual boundaries to explore new sonic and creative territory. The result? A track that balances conscious lyricism with bounce, humor, and style — a blend that feels both fresh and undeniably authentic.
“This release gives me an opportunity to think and create outside of the box,” Nova explains. “Rather than being known as a rapper or being conscious, I broke out of my normal creative space. This is me being a true artist. The beat is my canvas.”
There’s a boldness in that shift — not to abandon who you are, but to evolve it. “Sharks” doesn’t erase Nova’s past; it elevates it. He’s still delivering meaning, still telling stories — but now with a more colorful, energetic twist.
Safe Space, Escape, and Energy
For Nova Justyn, music has always been more than entertainment — it’s been therapy, survival, and self-expression. And with this release, his hope is to pass that feeling on.
“I’d hope the listener feels refreshed after hearing the song or seeing the visual,” Nova shares. “Music has always been a safe space, and even an escape for me. My goal is to create that same thing for others.”
That’s exactly what “Sharks” delivers — a moment to get out of your own head and dive into something bigger. Whether you’re stuck in the cycle of daily life or chasing your own wild dreams, this track reminds you that you’re not alone — and you can keep swimming.
What’s Next for Nova Justyn
If “Sharks” is any indication, Nova Justyn is just getting started. Fans looking to support can stream his full body of work ‘Fazes’, now available on all major music platforms. And according to Nova, the future holds even more surprises:
“Up next you can expect more eclectic visuals, merch, and music.”
Whether you’re a day-one supporter or just discovering Nova for the first time, now’s the time to tap in. Follow him on all platforms @NovaJustyn and get ready — because this shark is only picking up speed.
Stream “Sharks” now and dive into the world of Nova Justyn.
Instagram / TikTok / Twitter / YouTube: @NovaJustyn
Latest project: ‘Fazes’ — out now on all platforms.
