Twitch Star Shroud Inks Exclusive Streaming Deal With Mixer

Michael “Shroud” Grzesiek is the latest Twitch megastar to abandon the Amazon-owned streaming service in favor of Microsoft’s Mixer platform.

Grzesiek is a former pro Counter-Strike: Global Offensive player and Ninja is a former Halo pro player, and both serve as the most popular streamers currently. On Twitch, Shroud has 7 million total followers against Ninja’s 14 million that are still subscribed.

Alongside the announcement, yesterday, Shroud conducted his first stream on the platform. In the announcement video, he joked he’s “making moves,” following in the footsteps of Ninja. Ninja commented on Grzesiek’s move on Twitter, calling it a “massive move for the platform and the streaming industry.” Many speculate Microsoft is prepping for a big campaign against Twitch that could peak during the 2020 holiday season when its upcoming console is expected to release with internal Mixer support.

Ninja’s manager and wife, Jessica Blevins, told Business Insider earlier this year that he decided to leave Twitch because of the company’s inability to work with them on building out the “Ninja” brand.

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