South-west London-born, Brighton-based producer The Fullest proves once again that hip-hop runs through his veins with his latest single, “DO IT AGAIN”. Featuring Seefu McCloud, Pearl Harba, and Nic Nac, the track is a raw, unapologetic celebration of hip-hop culture, packed with high-energy flows and authentic lyricism.
From pirate radio stations in the early ’80s to mastering the art of beat-making, DJing, and production, The Fullest has dedicated his life to the craft. His journey began with a love for breaking, inspired by Wild Style, and continued when he sold his car at 18 to buy his first Technics 1210s—a testament to his all-in mentality.
“DO IT AGAIN” offers up a statement of intent for The Fullest. The hard-hitting drums, deep basslines, and razor-sharp production provide the perfect backdrop for the featured artists’ fiery verses. It’s a track that embodies hip-hop’s grit, passion, and unwavering commitment to the art.
As The Fullest puts it:
“It’s about letting people know you’ve put all the work in, and you’d do it again if you had to—because of the love you have for this art form.”
In an era where trends come and go, The Fullest stays true to the roots of hip-hop. “DO IT AGAIN” is a powerful nod to the past while keeping its sights set firmly on the future—a must-hear for those who crave hip-hop in its purest form.
