International recording artist and two-time Grammy nominee Etana is back in the spotlight with her latest single, Mirror, produced by the legendary Kemar McGregor, also known as the Billboard King. The new release showcases a fiery collaboration between two powerhouses in the reggae and dancehall world.
Premiering today on Worldstar Hip Hop and Hollywood Unlocked, the music video for Mirror is already creating a buzz across platforms. McGregor, a dominant figure in reggae and dancehall since the early 2000s, brings his signature hit-making prowess to the track, while Etana delivers hard-hitting lyrics aimed at her critics. In Mirror, she confidently declares, “Dem a watch me and me nah study dem,” standing strong against detractors. This track is another example of both artists’ ability to set trends, reinforcing their positions as leaders in their genres.
Etana, one of the few Jamaican female artists to be nominated for a Grammy, has long been known for pushing boundaries. Her collaboration with McGregor on Mirror further solidifies her authenticity and versatility. The video is already being lauded as a must-watch, taking viewers on a powerful visual journey that complements the song’s themes of resilience and self-reflection. Speaking about the release, Etana encourages fans to “Look into the ‘Mirror’,” urging them to reflect on their own lives as she continues to make bold statements through her music.
Watch the official video for Mirror now on Worldstar Hip Hop and Hollywood Unlocked. With this electrifying new release, Etana and Kemar McGregor once again demonstrate why they are considered trendsetters in reggae and dancehall.
About Etana:
Etana is an international recording artist and two-time Grammy nominee known for her distinctive voice and empowering lyrics. She is the first Jamaican female artist in over 18 years to receive a Grammy nomination and has multiple hit songs that have made her a trailblazer in the reggae and dancehall scene.
About Kemar McGregor:
Kemar McGregor, also known as the Billboard King, has been a driving force in reggae and dancehall for over two decades. His ability to produce timeless hits that resonate globally has cemented his reputation as one of the most influential figures in the genre.