Independent Hip-Hop artist, Swiff, has a sound like no other. Born in a small town of 13,000 people called Brooks, in Alberta, Canada, Swiff developed a unique sound due to where and how he was raised. This “class clown” personality has racked up over 700k streams over all platforms, released 5 music videos, 1 album, and 1 live performance. Keep reading to learn about the Canadian artist who gets compared to the great Jack Harlow!
What is your genre and how would you describe your sound?
My genre is Hip-Hop. I make rap songs- songs people wanna dance to and party to. I have a super West coast sound, and I love the way West coast beats sound, but I really want to branch more into melodies and more flows on different beats to make me more diverse as an artist.
When did you start doing music and when did you realize that you should start taking it seriously?
I really started doing music when I was about 5. That’s when I got my first guitar and started taking lessons. Back then, it was a hobby and I just liked to play, but when we were about 15 is when we really realized we could make good Hip-Hop music. I remember reaching out to tons of producers on Instagram, and engineers to help us make good music and when one finally replied and helped us (bricksdamane), it really felt like a dream come true and like we could really do it.
Why is music your passion?
I’ve always loved music. I’ve always wanted to play music or be involved in some way and once I realized how much impact I can have with my words, not only on others but myself, I knew I had to pursue that feeling and keep making songs.
Which artists do you pull inspiration from in terms of your sound?
There’s lots of artists that inspire me. I’ve always been the biggest Tyga fan, Drake as a Canadian is very inspiring, Aitch the 21 year old UK artist, and some different sounds like Phil Collins or Neil Diamond. I listen to all of it.
Are there any life changing stories or incidents that impacted your music career or your journey?
Trying out music was the biggest leap of my life- the biggest risk I ever took. I flew to LA completely by myself going to meet up with guys that I only knew from the internet and talking to them on the phone. I was nervous as fuck and had no idea what I was getting myself into. After the first day of no sleep, quick meals, and 12 hours of studio time, I realized this isn’t gonna be what I’m used to. They move at a different pace. There’s no brakes. I came from a simple, 13 thousand people small town. [I’ve] never seen a city move like this. The only thing I could do was work, so when I went home I didn’t feel like I failed anyone, especially myself. I had a very hard time being told what to do and how to do it. It took me multiple days to realize [that] they are truly trying to help me and trying to make me sound the best I possibly can. Once I let them help and criticize me, it got a lot easier.
What are you most known for? What got you noticed?
“Champ Supreme” was the song that really got people interested. A lot of people hit me after that and told me they liked that song, then after I dropped “Double Cups” with Pressa, it really started going up!
What message do you want the audience to take with them after reading this article?
I want them to know anything is possible and truly if you love what you are doing and you have people around you to push you to be the best you can be, don’t push them away. Let them help and make you better.
Swiff is currently working on a 12-song album that he’s ready to drop any day now! While you’re waiting for that release, check out his recent work, “Damn Shame,” produced by Shurnak Beats that dropped in 2020. You can also compare his growth by listening to his first ever album, “Swiff Current,” that was released in 2019.
YouTube Channel: SwiffSBE