After ending a strong 2023 with the relaxed smooth and melodic single ‘Swan Song’, Noah Bouchard is back with a new offering ‘Sometimes’. The track follows suit, Noah leaning into the blend of hip-hop grooves and jazzy melodies. Layering his vocals in the opening hook, the track then opens up into a laid-back rap delivery, with ethereal piano fills breaking through the relaxed drum rhythms. Ending with a stripped-back moment, we hear the emotion start to break through Noah’s solemn but composed performance.
Noah shares, “I wrote this song to encapsulate the feeling of loneliness, isolation and longing for human connection at a time when it felt like real life was far away. With the music video, we wanted to create a character stuck in the monotonous grind of life while struggling to fit in with the world around him. I’ve always loved Pixar films so making a music video in that kind of style has been a really fun process!”
The new single comes alongside an inventive music video. Shot on iPhone utilising a filter with the stylistic sensibilities of Pixar animation, the video tells a story of a relationship fractured by distance. Our protagonist is lonely and frustrated by the absence of his partner until the final resolution brings the pair back together.
Dominic Noah Bouchard Watson, better known by his stage name Noah Bouchard, is a Welsh hip-hop artist who relocated to London from Cardiff in 2016. Recognised for his lyrically focused tales and vulnerability, addressing personal anecdotes within his music, Noah Bouchard defined his sound with his debut EP ‘Sheep Are People’ in 2019. Over the duration of his career, he has released several more EPs, including 2 EPs as part of a duo called Salad Saladson, alongside artist Volcano Szn.
Noah Bouchard has seen features on the likes of BBC Radio 1xtra, BBC Radio Wales, Reprezent Radio and Unity Radio, and Spotify editorial spots on Fresh Finds UK & IE and New Music Friday UK. Publication support from the likes of Ministry of Sound, Wordplay, Earmilk, Noctis, Extravafrench and La Face B has solidified his place in the industry. Performances at BBC6 Music Fringe Festival, National Lottery’s #ReviveLive Tour, Hub Festival and Focus Wales Festival, as well as selection for 2023’s Youth Music’s Next Generation Fund and ‘Ones To Watch For 2024’ list, have framed Noah as one to watch for the future.
‘Sometimes’ will be the third single released as we approach Noah’s debut album ‘Love Of My Life’ a project created to relive his journey of self-acceptance and forgiveness. Inspired by his loved ones, Noah Bouchard looks ahead to the album’s release as he continues to develop his music.
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