UK artist 1S0 makes his debut with “Cut 7”, a self-produced track that brings alternative hip-hop and guitar together. At its core is a story about money, status and the effect they can have on relationships, giving the single a lyrical focus that runs throughout.
The track follows a young couple whose relationship is closely tied to financial success and the lifestyle they hope to achieve. 1S0 draws on what he witnessed while working in nightclubs, where he saw people chasing money, status and attention. That experience feeds into the writing, which looks at how these pressures can influence the way people see themselves and each other. The song doesn’t place the blame on one person; both are seemingly trapped in the idea that money can deliver the life they want.
“Cut 7” also puts 1S0’s musicianship to work. He wrote, produced and engineered the single himself, building its hip-hop foundation around guitar rather than keeping the arrangement to a conventional beat-driven format. The instrumentation becomes particularly striking towards the end. The vocals build in intensity as the guitar and drums reverse and fold in on themselves, giving way to a closing guitar solo.
With “Cut 7”, 1S0 brings a personal, self-produced take to alternative hip-hop, pairing a story-led track with an instrumental that takes an unexpected turn, making for a memorable debut.
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