Zihang Zheng has made a remarkable impact in the world of industrial design, particularly through his innovative transformation of a Lamborghini Urus for Young Thug’s music video “Money On Money.” This project exemplifies his ability to merge creativity with engineering, resulting in a stunning vehicle that not only stands out visually but also serves a significant purpose within the context of the music video.
The journey began when Young Thug’s creative team approached West Coast Customs with a bold vision: to create a one-of-a-kind Lamborghini Urus that pays homage to the iconic Maybach 57 featured in the music video for “Otis.” This request set the stage for Zihang to embark on a creative endeavor that would challenge his design skills and push the boundaries of automotive aesthetics. The urgency of the project was palpable, as it marked Young Thug’s return to the music industry, heightening the need for an unforgettable visual statement.
Zihang’s design process began with a brainstorming session that utilized a 3D model of the Lamborghini Urus in Blender. This digital platform enabled him to deconstruct the vehicle and experiment with various visual treatments that would best reflect the grandeur of the Maybach 57. The ability to explore design concepts in a virtual environment was crucial, as it provided Zihang with the flexibility to iterate rapidly, ensuring that every detail aligned with the vision for the build.
Key features from the original Maybach were central to Zihang’s design concept. The team decided to cut open the roof, remove the doors, and replace them with metal bars directly welded onto the frame. Custom-fabricated riveted fenders and extended exhaust pipes that shoot flames were also integrated into the design. A particularly striking aspect of the project was the transformation of the doors into “wings,” mounted through the rear hatch instead of the fenders, creating a unique silhouette that commands attention. This creative decision not only paid homage to the Maybach but also contributed to the overall boldness of the design.
The significance of the “winged” silhouette cannot be understated. It embodies the essence of the original Maybach—distinctive, bold, and unforgettable. Zihang recognized that this visual element was essential to the project, as it served as a direct tribute to the iconic vehicle while simultaneously elevating the overall concept. The “wings” were not just an aesthetic choice; they represented a blend of artistry and automotive engineering that captures the imagination.
However, executing such an ambitious design within a tight timeline posed significant challenges. With less than three days to complete the project, efficiency became paramount. Despite the straightforward nature of many elements, the intricate “wing” motif required considerable attention and effort. Fortunately, Zihang’s experience with 3D modeling allowed for rapid exploration of different door placements, ultimately leading to the innovative decision to trim the bottom half of the doors and mount them in a way that formed a striking “V” shape from above.
Zihang’s expertise in 3D design played a pivotal role in the final appearance of the Lamborghini Urus. Having spent years mastering Blender, he utilized the software to create digital proofs of concept, allowing for precise visualization before any physical work commenced. This approach not only saved time but also ensured that the fabrication team could execute the design with a clear understanding of the intended outcome.
Collaboration with the fabrication team at West Coast Customs was essential to the realization of Zihang’s vision. Their craftsmanship and ability to translate design concepts into a tangible reality were outstanding. Zihang provided the team with clear visuals, and their remarkable speed and precision in execution allowed the project to progress smoothly. This seamless collaboration was a vital component in meeting the tight deadline while maintaining the quality of the build.
In managing the constraints of time while ensuring the creativity and quality of the vehicle, Zihang relied heavily on his 3D design skills. The ability to transition from concept to 3D visualization enabled him to strategize effectively with the fabrication team, fostering a workflow that prioritized accuracy and efficiency. This modern design process proved to be a game-changer, allowing for quick adaptations and refinements as the project unfolded.
The rear modifications of the Urus were particularly inspired. By sealing and welding the trunk shut, Zihang created the structural flexibility necessary to work around the rear hatch area. This involved removing the rear glass and extending the hatch opening to accommodate the newly designed “wings.” Additionally, relocating the original spoiler further forward not only enhanced the visual impact of the wings but also added an aggressive flair to the overall design.
Striking a balance between raw aggression and refined details was a crucial aspect of Zihang’s design philosophy. While the build exuded a sense of boldness, he remained mindful of Young Thug’s branding and the vehicle’s usability. Replacing every Lamborghini emblem with Young Thug’s “YSL” logo established a strong visual connection to the artist, reinforcing his identity within the music video. Safety considerations were also paramount, as rubber trim was applied to all exposed metal edges, ensuring the vehicle could be safely interacted with during the shoot.
The moment Young Thug and his team first laid eyes on the completed vehicle was one of pure exhilaration. Their reaction was overwhelmingly positive, a testament to the team’s hard work and Zihang’s innovative design. The final result not only met the tight deadline but also captured the essence of the initial concept—a bold, modern homage that resonated deeply with the spirit of Young Thug’s music.
Since the release of “Money On Money,” which has garnered over 10 million views, Zihang reflects on the impact of his design on popular culture with a sense of pride. He is thrilled that the project achieved its goal of making a significant impression and generating conversation. Zihang hopes that this Lamborghini Urus will be remembered as a modern pop culture icon, akin to the legendary “Otis” music video.
Ultimately, Zihang Zheng’s work on the Lamborghini Urus in “Money On Money” represents not just a remarkable design achievement but also a testament to his dedication to pushing creative boundaries. He aspires for viewers to walk away with a lasting impression, sparked by the wild visuals and the innovative spirit behind the project. As he looks to the future, Zihang is excited about upcoming projects that promise to bridge the gap between concept and creation, further solidifying his place in the world of industrial design.
With a portfolio that continues to expand and evolve, Zihang Zheng is undoubtedly a designer to watch. His commitment to excellence, creativity, and collaboration positions him at the forefront of the industry, paving the way for future innovations that will captivate and inspire audiences worldwide.
For those interested in following his journey, Zihang shares updates on his work through his Instagram @ma.tt.zz and his website www.mattzz.com.