Mar 07, 2021, 02:22am EST — August Alsina ‘Pretty’ music video has the New Orleans native of Louisiana revisiting his The Product III: stateofEMERGEncy album. August Alsina ‘Pretty’ music video has the New Orleans native of Louisiana revisiting his The Product III: stateofEMERGEncy album.
After making controversial headlines last year, August took advantage of publicity with the latest installment of his The Product series. As a continuation of the album, Alsina revisits his stateofEMERGEncy album to release the new “Pretty” music video below.
Directed by Megan Gamez, the heartfelt video begins with a powerful message — “The only different between a flower and a weed in a judgment” — before we see a mother uplifting her young daughter. Between shots of Alsina performing the track, we then see a photo soon featuring girls and women of different ages who, despite the physical affliction they have endured, have continued to persevere and are even more beautiful as a result.
“Pretty” follows previous clips from the The Product III: stateofEMERGEncy for “NOLA” and “Rounds.” The album was also accompanied by a five-part docuseries titled “The Rise of August Alsina,” which took fans through his various journeys in life — including his music career, family and relationships, and his battle with an autoimmune disease. Outside of that, Alsina also teamed up with Rick Ross for the single “Entanglements” — a pretty direct shot at his highly publicized involvement with Jada Pinkett-Smith.
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