In the heart of Toronto’s Durham Region, a burgeoning artist, influencer, and writer is making waves in the music industry. Known as Solo YS, he stands at the helm of Young Soldiers Entertainment, a brand that symbolizes persistence, originality, and organic growth. Solo YS’s journey from singing in church and freestyling with friends to performing on some of Toronto’s biggest stages is a testament to the power of dreams and determination.
A Voice from a Small Place with Big Dreams
Solo YS’s story is one of triumph over adversity. “I come from a small place where big dreams don’t come true much,” he reflects. His mission is to be the voice that shows others they can achieve whatever they set their minds to. His mantra, “persistence and perseverance,” encapsulates his journey and serves as an inspiration to his growing fan base. For Solo YS, originality is key. He prides himself on doing things his way, along with his team, ensuring that everything they produce is organic and homegrown.
The Genesis of a Music Career
Music has always been a part of Solo YS’s life. Whether it was singing in church or engaging in freestyle battles with friends during his school years, music was a constant companion. This passion eventually led him to take the necessary steps to turn his love for music into a full-fledged career. His dedication and hard work have paid off, earning him recognition and opportunities to share his voice with a wider audience.
Career Highlights
Solo YS’s career has seen several notable milestones. One of his proudest achievements was receiving his first radio spins on Toronto’s Flow 93.5, a well-known station that has been a launchpad for many artists. Additionally, he has had the opportunity to open for renowned artists like Dave East, Millyz, and Rich Homie Quan, performing in front of sold-out crowds. These experiences have not only validated his talent but have also fueled his drive to continue pushing boundaries.
Overcoming Challenges
The path to success has not been without its challenges. As an independent artist, Solo YS has faced the daunting task of funding his projects, from recording and mixing to mastering, graphic design, merch, and music videos. Despite having a budget that falls short of the ideal, he has managed to release high-quality work, including his recent album “Snakes & Ladders,” which dropped on July 5th. The album, featuring 12 tracks and collaborations with notable Canadian artists like Peter Jackson, Portion, and Jon Kabongo, was funded entirely independently.
Another significant challenge has been the skepticism from loved ones. “Loved ones not always believing in the plan you have for music is understandable,” he admits. The journey in the music industry often feels like a leap of faith, one that requires a level of belief that borders on delusional until success becomes undeniable. Solo YS has navigated these challenges with resilience and an unwavering belief in his vision.
Vision for the Future
Looking ahead, Solo YS envisions a future where his brand, Young Soldiers Entertainment, becomes a beacon of opportunity for musical talents from small towns and regions like his own. He dreams of creating job opportunities and platforms for emerging artists to showcase their talents. Beyond his own career, he aspires to open community centers that offer after-school programs for kids and teens. These centers would provide sports training, tutoring, and musical classes, giving less fortunate children a fair shot at life.
Solo YS’s vision extends beyond music. He wants to make a tangible impact on his community, providing resources and opportunities that were not readily available to him growing up. His dreams of opening community centers reflect his commitment to giving back and ensuring that the next generation has the support they need to pursue their passions.
Promoting “Snakes & Ladders”
Solo YS’s latest project, “Snakes & Ladders,” is a reflection of his journey and experiences. Released on July 5th, the album features 12 tracks that delve into the realities of his life, family, and the challenges he has faced. With notable collaborations and a sound that stays true to his roots, “Snakes & Ladders” is a testament to his authenticity and dedication to his craft.
Connect with Solo YS
To stay updated on Solo YS’s journey, you can follow him on Instagram at @solo.ys. For a comprehensive collection of his music, including his latest album “Snakes & Ladders,” visit his linktree.
Solo YS’s story is one of perseverance, originality, and a relentless pursuit of dreams. As he continues to break barriers and pave the way for others, his voice stands as a beacon of hope for aspiring artists everywhere.