Shawnte Smith: Owner, Businesswoman, and The Ten Coach Redefining fashion, Image, and Excellence Through She’s a 10

Norfolk, VA — Shawnte Smith, a dynamic businesswoman, creative director, and image strategist, continues to redefine modern branding and personal elevation as the Founder and Owner of She’s a 10. Known as The Ten Coach, Smith has built a powerful brand rooted in refinement, confidence, and helping individuals embody their highest potential—what she calls “Tentential”.

With over a decade of experience across photography, makeup artistry, creative direction, and personal branding, Smith has positioned She’s a 10 as more than a brand, it is a movement. Through beauty, fashion, strategic coaching, and elevated storytelling, the company empowers creatives, entrepreneurs, and industry professionals to show up as the most confident, polished versions of themselves on camera, on stage, and in real life.

As a multi-published creative and accomplished image consultant, Smith’s work spans editorial shoots, branding campaigns, business launches, artistic showcases, and transformational experiences. Her background includes professional makeup artistry collaborations with high-profile talent, fashion shows, music videos, and large-scale creative productions experience that uniquely informs her holistic approach to image and identity.

In her role as The Ten Coach, Smith blends visual mastery with mindset, strategy, and discipline. Her coaching philosophy centers on standards, boundaries, and intentional growth helping clients move from potential to presence, and from visibility to influence. Through branding, local Artists,  businesses  &  initiatives such as Ten Moms Project Smith continues to create platforms that honor excellence, artistry, and legacy.

“I believe being a ten isn’t about perfection—it’s about alignment,” says Smith. “When your image, confidence, and purpose match, doors open differently. My work exists to help people develop their own unique identity to see themselves clearly and move accordingly.”

She’s a 10 is currently collaborating with talented local artists to rebrand and reimagine the brand’s visual and creative direction. These partnerships bring fresh perspective, cultural depth, and authentic storytelling into every element—from imagery and styling to content and experience design. By working closely with creatives within the community, She’s a 10 is strengthening its identity while uplifting local talent, ensuring the rebrand reflects both artistic excellence and the lived, powerful energy of the women it serves.

Based in Norfolk, Virginia, and originally from New York City, Shawnte Smith remains a sought-after creative partner for brands, artists, and entrepreneurs seeking elevated representation, strategic positioning, and impactful visual storytelling. Through She’s a 10, she continues to lead with intention, excellence, and vision proving that elevation is both an art and a discipline.

About She’s a 10:

She’s a 10 is a fashion-forward image and branding company specializing in personal branding, creative direction, and image transformations. Founded by Shawnte Smith, the brand is dedicated to helping individuals and businesses refine their presence, amplify confidence, and embody excellence across all platforms.