In the late 1970s, hip-hop in the South Bronx was an outlet for creative expression for underrepresented black teenagers at the time. Today hip-hop has developed into a highly successful commercialized business that in 2020 grossed more than 5.7 billion dollars in sales in the United States.
This is not just an American phenomenon, but hip-hop permeates the entire planet and has become a global creative and economic force. Traditional criticisms of hip-hop music state that the commercialization and globalization of the genre have diluted the message to such an extent that it can no longer be viewed as a representative of the black community at large.
Today, hip-hop has become a part of our commercial culture to the point of representing many different companies and products. The roots of hip-hop are discussed in detail, as is the growing commercialization and globalization of the genre. What becomes evident through this analysis is that Mos Def’s assessment of hip-hop is accurate. Hip-hop now represents far more than just the black community.
Rap music impacts every race and nationality throughout the entire globe. Mainstream festivals such as Rolling Loud, Superbowl, Coachella, Made in America, Summer Jam, and more are headlined by rap artists. Rap music influences everything from Wall Street to politics in society.
Hip-Hop creates a bridge between dreams and generational wealth for young, black, and ultra-talented individuals. Hip-Hop music represents a voice of the voiceless and empowers youth culture to dream beyond their wildest imaginative thoughts.
Sharod Starks is a multiplatform Entrepreneur/Major Recording Artist. Sharod Starks music resonates with Millennials and Generation Z consumers in the pursuit of greatness. Sharod Starks’s music originates from a purified pain and street visionary reflections. Sharod Starks possesses a distinctive ability to transform panoramic views of injustice, economic struggle, and indescribable affliction into inspirational lyrics of change.
Sharod Starks’s life story is not for the light-hearted and is designed only for the path of most resistance. Sharod Starks never considered a ‘Plan B’ and understands the pressure cooker of Hip-Hop. Most artists have only fifteen minutes of fame in Hip-Hop, and the upper echelon creates long-term careers. Sharod Starks’s music and fanbase continue to flourish globally.
Sharod Starks understands the importance of living one’s truth and never compromising art for clout. Sharod Starks inked a global strategic partnership with RADIOPUSHERS in 2021.
RADIOPUSHERS is one of the premier branding agencies in North America.