Toronto-based rising rap talent reubencmg is making waves with his most introspective work yet: the full-length album so i thank you then i love you. At just 25 years old, the prolific rapper has crafted a project that is as emotionally resonant as it is technically impressive, exploring themes of farewell, gratitude, and emotional departure. The album showcases not only his lyrical depth but also his willingness to experiment, breaking away from conventional hip hop frameworks while retaining the sharp edge that has defined his growing career.
Recorded in a private studio alongside trusted collaborator BHRIZ, the album was born from a creative sanctuary where both artists could fully immerse themselves in the process. BHRIZ took on multiple roles, producing, sequencing, and engineering the entire album, ensuring that every note, pause, and nuance contributed to the project’s intimate and contemplative atmosphere. Written in a concentrated burst over just a few days, the material reflects reubencmg’s ability to translate raw emotion into intricate storytelling, with lyrics that are somber, melancholic, and profoundly human.
Central to the album is the titular vocal phrase, “so i thank you then i love you,” a culturally rich expression traditionally spoken at farewells, which threads through the first half of the project as both an emotional anchor and structural motif. This choice underscores reubencmg’s ability to weave cultural significance into his work while maintaining a deeply personal tone. Building on Africa-referencing themes from previous projects, the album is a thoughtful exploration of identity, emotion, and connection, offering listeners a multi-layered experience that rewards repeated listens.
so i thank you then i love you is also a masterclass in understated musicality. Its drumless compositions allow the lyrical content and vocal performance to shine, creating space for listeners to fully engage with the story he’s telling. Each track resonates with vulnerability, blending haunting lyricism with delicate, precise production. The recurring vocal motif provides cohesion, guiding the listener through a journey that is at once reflective, culturally grounded, and deeply moving. This project cements reubencmg as an artist capable of balancing technical mastery with heartfelt expression, proving that his creative vision extends far beyond conventional rap narratives.
Over the past year, reubencmg has demonstrated an extraordinary work ethic, releasing five full projects in 2025 alone, all while continuing his longstanding collaboration with BHRIZ. His output reflects not only relentless productivity but also a commitment to quality, with each project highlighting a different facet of his artistry. Praised for his technical skill, fluidity across sonic landscapes, and ability to craft compositions that range from introspective to commercially resonant, reubencmg has steadily expanded his fanbase and garnered recognition from music industry insiders. Influences like Roc Marciano and Earl Sweatshirt are evident in his nuanced lyricism and attention to texture, yet he remains distinctly original, forging a sound that is uniquely his own.
With so i thank you then i love you, reubencmg invites listeners to experience music that is honest, intimate, and culturally significant. It is an album that lingers long after the last track fades, a testament to an artist at the peak of his creative powers, unafraid to explore emotion and vulnerability while simultaneously showcasing his formidable skill. This release is more than just another project; it is a statement, a work that solidifies reubencmg’s position as one of the most promising and innovative voices in contemporary hip hop.
so i thank you then i love you is available now across all major streaming platforms, offering fans and newcomers alike the opportunity to witness a rising artist’s most personal and accomplished work yet.
Follow reubencmg:
- Instagram: @reubencmg
- Facebook: @officialreubencmg